Writing a pitch for the media

When is the best (and worst) time to send a pitch

Pitching ideas to the media is one of the most important skills every PR pro should master. And while email is perhaps the primary vehicle for getting stories out, it’s oftentimes our greatest enemy. Journalists consistently cite email as…
Email on laptop screen with Gmail logo

E-mail does not work anymore

You remember: with e-mail everything should become better. With the new communication channel, it had become possible to appeal to people in person with relatively little effort and within a short time. The addressees were no longer - as the…