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Pros and Cons of Facebook Adshttps://www.bigstockphoto.com/de/image-405636794/stock-foto-russia%2C-st-petersburg%2C-8-december-2020-facebook-largest-social-networking-site-in-the-world-on-the-s

Pros and Cons of Facebook Ads

As the saying goes, "If you’re not online, then you don’t exist”. This can be said about businesses that don't leverage the many advantages of social media in marketing. Facebook is one of the most popular online networks. Because of its…
Public Relations, PR

Facebook as a News Source – Will Publishers and Consumers ‘Like’ It?

This post was first published by Hanah Johnson on March Communications' blog PR Nonsense. This time last year, Pew shared that 30 percent of U.S. adults get their news from Facebook. That stat startled many people – is the news and…
Social media effect: people laughing and pointing at laptop screen

Facebook Might Actually Save Publishing After All

Let it be known that, yes, I do read BuzzFeed. And before you mock, let it also be known that hordes of much more highly respected people than me read it, too. People like Heidi Moore, finance and economics editor at The Guardian, for instance.…
Social media effect: people laughing and pointing at laptop screen

4 Ways to Ensure Your B2B Social Media Strategy Isn’t Just a Corporate Afterthought

Sometimes, it seems like everything has already been said about B2B social media marketing. There are hundreds, maybe thousands, maybe hundreds of thousands of articles all talking about the same thing: strategy. To succeed on social media,…
Facebook Live

Facebook on Video and how much people will be sharing in 3-5 years

Soon after Google's entrance into social media with Google+, Facebook has announced a new video chat feature that allows people to set up video chatting in just a couple clicks, and then video chat any friend through a Skype plug-in. Just 24…
Public Relations, PR

Burson-Marsteller, and PR’s PR Problem

Last week, you couldn't point your Web browser anywhere without hearing about the Burson-Marsteller Facebook-Google smear campaign debacle. Today, just one week from the initial reporting of it, the story seems to have all but disappeared. Interestingly,…