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This post was first published by Hanah Johnson on March Communications’ blog PR Nonsense.

Facebook Instant Articles

This time last year, Pew shared that 30 percent of U.S. adults get their news from Facebook. That stat startled many people – is the news and information on Facebook really a sufficient news source for Americans?

For better or worse, Facebook is embracing that role, rolling out a new plan this month to host articles from news organizations like NBC News, BuzzFeed and The New York Times. Facebook Instant Articles will bring more “aesthetic” articles to mobile users, including high res images and geo-tags, as well as faster load times (Facebook is promising 10x speed increases for articles published directly to its platform). Read more

This post was first published by Nate Hubbell on March Communications’ blog PR Nonsense.

Could Facebook play a key role in the evolution, and perhaps salvation, of publishing?Let it be known that, yes, I do read BuzzFeed. And before you mock, let it also be known that hordes of much more highly respected people than me read it, too. People like Heidi Moore, finance and economics editor at The Guardian, for instance. Or Craig Newman, managing editor at the Chicago Sun-Times. Or Brian Carlson, editor in chief at CIO.com. Why – you might be asking yourself – would such seemingly intelligent people read a site perhaps best known for its exhaustive “listicles” of cats, bacon, movies and celebrities? My hunch is that because, in between all of these things, they realize what most BuzzFeed readers do: there is actually a lot of truly decent, thought-provoking stuff there. For this recent report on Facebook’s impact on the publishing industry in particular, though, journalists were bound to pay even closer attention. Read more

This post was first published by Blaise Lucey on March Communications’ blog PR Nonsense.

Sometimes, it seems like everything has already been said about B2B social media marketing. There are hundreds, maybe thousands, maybe hundreds of thousands of articles all talking about the same thing: strategy.

To succeed on social media, B2Bs have to develop a strategy. Duh.

But if it’s all been said before, why do only 38 percent of B2Bs have a “defined” social media strategy? Is the message not getting through? Or is social media still just a corporate afterthought? Read more

Soon after Google’s entrance into social media with Google+, Facebook has announced a new video chat feature that allows people to set up video chatting in just a couple clicks, and then video chat any friend through a Skype plug-in. Just 24 hours later, Facebook video chat is already being compared to Google’s video chat and new hangout feature, with mixed reviews about which is better, more functional, and easier to use.

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Facebook is quickly becoming a great marketing tool for businesses to build a compelling social media presence and engage with users. With company Facebook pages jumping from 700,000 last December to 1.5 million over just a few months, it’s clear this social networking site is here to stay. But, are companies making the most of the platform?

Facebook has immense potential to provide much more than simply a place to interact with customers and post company updates. As more and more companies join the site, Facebook could offer valuable competitive intelligence information to help companies keep up with market trends and generate compelling content while attracting and retaining Facebook fans… that is, if they had the right tool. Read more

Are you using Email, Facebook and Twitter to reach your audience?  If so, it is important to understand each channel and tailor your message to fit the particular audience—whether it is a subscriber, fan or follower.  A recent eMarketer newsletter explains the differences between these outlets and how to reach them effectively.

According to ExactTarget’s April 2010 report, most internet users engaged with brands only via marketing emails, but nearly a third subscribed to emails in addition to being fans of brands on Facebook.  Moreover, the vast majority of social media fans or followers were also email subscribers—meaning consumers tend to layer their marketing channels, rather than silo them.

Of the daily email users, 94% subscribed to marketing messages; two-thirds of daily Facebook users were brand fans; and roughly four in 10 daily Twitter users followed a company or brand.  Analyzing this situation psychographically, there are different patterns of engagement:

  • Email appeals to nearly everybody.
  • Facebook groups that had a great focus on gaining fans tended to be younger; but also shared a motivation for entertainment and the ability to publicly show support for brands.
  • Twitter appeals most to consumers who want to feel up-to-date and ‘in the know’; which suggests information about new products and services or even brand initiatives would be of interest.

(Source: ExactTarget, Subscribers, Fans and Followers: The Social Profile)

Understanding the channel’s engagement certainly effects how you reach your audience and tailor your message.  Knowing that followers typically like breaking news and you’re launching a new product, it’s a good idea to use Twitter to help support this push.  Take your time to analyze the situation (I personally use GOST for this – Goals, Objectives, Strategies and Tactics), and see if your communication channels line up with your overall goals and strategies.  This should help with reach your target audience.

This post was first published by Nicole Miscioscia on March Communications’ blog, PR Nonsense, and may be viewed here.