This post was first published by Hanah Johnson on March Communications’ blog PR Nonsense.

Facebook Instant Articles

This time last year, Pew shared that 30 percent of U.S. adults get their news from Facebook. That stat startled many people – is the news and information on Facebook really a sufficient news source for Americans?

For better or worse, Facebook is embracing that role, rolling out a new plan this month to host articles from news organizations like NBC News, BuzzFeed and The New York Times. Facebook Instant Articles will bring more “aesthetic” articles to mobile users, including high res images and geo-tags, as well as faster load times (Facebook is promising 10x speed increases for articles published directly to its platform). Read more

This post was first published by Nate Hubbell on March Communications’ blog PR Nonsense.

Could Facebook play a key role in the evolution, and perhaps salvation, of publishing?Let it be known that, yes, I do read BuzzFeed. And before you mock, let it also be known that hordes of much more highly respected people than me read it, too. People like Heidi Moore, finance and economics editor at The Guardian, for instance. Or Craig Newman, managing editor at the Chicago Sun-Times. Or Brian Carlson, editor in chief at Why – you might be asking yourself – would such seemingly intelligent people read a site perhaps best known for its exhaustive “listicles” of cats, bacon, movies and celebrities? My hunch is that because, in between all of these things, they realize what most BuzzFeed readers do: there is actually a lot of truly decent, thought-provoking stuff there. For this recent report on Facebook’s impact on the publishing industry in particular, though, journalists were bound to pay even closer attention. Read more

This post was first published by Blaise Lucey on March Communications’ blog PR Nonsense.

Sometimes, it seems like everything has already been said about B2B social media marketing. There are hundreds, maybe thousands, maybe hundreds of thousands of articles all talking about the same thing: strategy.

To succeed on social media, B2Bs have to develop a strategy. Duh.

But if it’s all been said before, why do only 38 percent of B2Bs have a “defined” social media strategy? Is the message not getting through? Or is social media still just a corporate afterthought? Read more

Soon after Google’s entrance into social media with Google+, Facebook has announced a new video chat feature that allows people to set up video chatting in just a couple clicks, and then video chat any friend through a Skype plug-in. Just 24 hours later, Facebook video chat is already being compared to Google’s video chat and new hangout feature, with mixed reviews about which is better, more functional, and easier to use.

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Facebook is quickly becoming a great marketing tool for businesses to build a compelling social media presence and engage with users. With company Facebook pages jumping from 700,000 last December to 1.5 million over just a few months, it’s clear this social networking site is here to stay. But, are companies making the most of the platform?

Facebook has immense potential to provide much more than simply a place to interact with customers and post company updates. As more and more companies join the site, Facebook could offer valuable competitive intelligence information to help companies keep up with market trends and generate compelling content while attracting and retaining Facebook fans… that is, if they had the right tool. Read more