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Pokemons in the grass - Gaming icons

Gotta Catch ‘Em All – Unexpected Lessons From Pokémon Go

It’s sweet summertime, but something other than the warm weather, cool pools, and bright sunshine is tempting people from their homes into the great outdoors. The recently launched and wildly popular smartphone app Pokémon Go has produced…
Xbox gaming console

Product Launch Campaign: XBOX One and the Pre-Launch Party

Over the past week, we've studied a few different kinds of tech product launch strategies. Today, we decided to take a look at how Microsoft launched the XBOX One. The gaming console was unveiled in May 2013 as an “all-in-one entertainment…