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This post was first published by Hailey Melamut on March Communications’ blog M+PR Nonsense.

Instagram for b2b marketers

As a self-proclaimed Instagram aficionado (shameless plug to follow me @haileymelamut), I spend more time than I care to admit thinking of aesthetically-pleasing ways to share my day-to-day on social media. Yes, I am that annoying friend who whips out their phone to

With the recent increase in ads on Instagram, the app is becoming a valuable outlet not just for individuals, but brands and marketers as well. All digital marketing channels have a slew of unwritten rules guiding acceptable practices, and Instagram is no exception. Users must follow a certain ‘Instagram etiquette’ if their posts are to be well-‘liked’ – both literally and figuratively. document every last morsel of food at dinner and occasionally stops in the middle of the street to snap a quick pic. But, annoying or not, I am far from alone in my proclivity for Instagram — the platform has 300 million active users, and is actually outpacing Facebook in growth and engagement.

But, with so many filters, editing tools and photo layouts to choose from, deciding what to post on Instagram can be difficult. And, with an average of 70 million photos shared each day, users must post carefully to avoid getting lost in the Instaverse. Luckily, there are a few tried-and-true strategies that can help marketers appeal to their target audiences and foster engagement on Instagram. Read more

This post was first published by Hanah Johnson on March Communications’ blog PR Nonsense.

New social media channels always mean new potential opportunities for PR agencies. Last week, we saw the rise of Instagram Direct. It’s essentially the same Instagram experience we’ve come to know and love, but now with the option of sending private photos, videos and chat-like messages to specific users or groups of users (up to 15).

The new service has sparked conversation about whether Facebook took this move in retaliation to SnapChat’s rejection of its $3 billion offer, and whether Instagram Direct will prompt SnapChat to roll out more robust messaging capabilities in response.

While these are the hot topics for social media users, marketers and PR professionals have got their minds somewhere else. Right now, we’re wondering whether Instagram Direct could become an innovative new way to get in touch with customers, prospects and influencers. Read more

This post was first published by Martin Joneson March Communications blog, PR Nonsense.

Today’s news that Facebook is buying Instagram for $1 Billion in cash and stock left me somewhat baffled… and with a growing sense of deja vu.

What’s perhaps most interesting is that there has been a lot of factual reporting of the Instagram acquisition news, in terms of how Zuckerberg posted it to his timeline and what he had to say about Facebook’s plans, but there has been very little analysis of the deal in terms of whether they are paying the right price. Read more