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This post was first published by Nick Bird , Account Director at Spreckley, on Spreckley’s blog.

…. Choose early morning caffeine hits. Choose working with the latest pioneering technologies. Choose staying ahead of current events. Choose the opportunity to build a broad range of skills. Choose never having the same day twice. Choose helping to shape the future of your client’s business. Choose working with Apple Macs. Choose a central London office location. Choose a fantastic set of like-minded colleagues. Choose a Buzzfeed article as your water-cooler discussion. Choose building relationships with the biggest influencers in the media. Choose a career in PR.

For those making that choice a career in public relations can often boil down to two options. Go in-house or go-agency. Both have their merits, both have their limitations, but for the purpose of this blog I’m here to focus on life in an agency. So what are the benefits to agency life?

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This post was originally published by Lisa McCausland on the Interprose Voice blog.

I’ve been reading a lot about Millennials, and – ahem – being more of a Generation X person myself, I find the often-touted laundry list of attributes fascinating. At first blush, they appear to be a bit self-absorbed and entitled; but are they really?

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This post was first published by Patricia de Groot on March Communications’ blog PR Nonsense.

When I graduated from business school, a whole world of professional options opened up for me. I could become a business developer, a financial consultant, or even a marketing rock star.

I chose to step away from the conventional career path and enter the fascinating world of public relations. Then a big question struck me: had business school prepared me for the PR sector? The answer was a resounding yes.

Here are five ways business school can give you the tools you need to be successful in PR. Read more

This post was first published by Liz Swenton on March Communications’ blog PR Nonsense.

With summer on the horizon, do you have an internship lined up?

Whether you’re graduating or finishing up another year of school, here are three tips that’ll help you make the most out of the internship, no matter what the industry. Read more