Posts

James Loke from Tangs presenting Heah Sieu Lay with his mock sponsorship cheque while Ms Msia Universe 2008 Levy Li looks on
Business to customer events such as interactive, hands-on sessions – think cooking and beauty workshops – restaurant or product review sessions and larger-than-life’ events such as fashion shows and glamourous ‘red carpet’ cocktails are the norm rather than the exception for most of our clients from the lifestyle sector: hospitality, food & beverage, fashion and beauty to name but a few.

 

 

Timing

In Malaysia, most media invitations for PR events are issued about three weeks to a fortnight prior to the scheduled date. Really large scale or more prominent events that warrant ample pre-publicity ahead of the actual event would naturally be flagged earlier to the media. Read more

In our current series we are talking to PR experts around the world about the influence of social and digital media in their daily PR work. This week our GCPR Blog team talked to Alice Young of GlobalCom PR Network’s Malaysian partner agency WYSE Communications.*

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This week the GCPR-Blog team talked to Alice Yong, Director of WYSE Communications Sdn Bhd, a Kuala Lumpur-based PR consultancy and partner of the international GlobalCom PR Network.*

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Last week PR expert Alice Yong talked about the most important changes in the PR in Malaysia. Learn today in part 2 of the interview how important it is in a multi-racial country to be extra sensitive to the different local customs.

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This week Alice Yong from Malaysia is talking about the latest trends and changes in PR in her region. Read in part 1 of the interview how traditional media is combined with social media and what PR for the Malaysia Fasion Week can look like.

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