This post was first published by Meredith L. Eaton on March Communications’ blog PR Nonsense.
When bringing a new product or service to market, a fundamental part of any company’s campaign plan is to identify the key value propositions or explanations of what benefits you’re providing, for whom and how they’re unique. These are not only crucial for sales teams or when you’re seeking VC funding, but also for PR. Value propositions are what B2B tech PR agency teams hang their hat on for collateral development like press releases and blog posts, as well as influencer outreach for media or analyst pitches. They are what matter to press, customers, partners, prospects and investors alike – all of which will see the results of PR efforts. But, when developing value props, companies need to go beyond just explaining the benefits to incorporate three key elements that help strengthen the benefits: Read more