This post was first published by Meredith L. Eaton on March Communications’ blog PR Nonsense.
So much of a good B2B PR strategy comes down to timing… but, let’s face it, there are always going to be things that are out of your hands. For instance, you can’t control if Microsoft decides to launch a new product on the same day as your client, leaving your pitches buried under more urgent, breaking news. And, you can’t control if Amazon’s cloud goes down at the same time when your client is boasting a reliable AWS failover solution. But, beyond things like this that you are powerless to change and have the potential to spoil your B2B PR efforts, here are some things you can control: Read more