Xbox gaming console

Product Launch Campaign: XBOX One and the Pre-Launch Party

Over the past week, we've studied a few different kinds of tech product launch strategies. Today, we decided to take a look at how Microsoft launched the XBOX One. The gaming console was unveiled in May 2013 as an “all-in-one entertainment…
European Cyber Security Challenge

Leveraging Current Events for PR Pitching Opps

Pitching the press is a key tool in the set of PR services, but what if your client doesn’t have any news announcements or product releases? This is a dilemma that many in the PR industry face, but, luckily, there are creative ways around…