Over the past week, we've studied a few different kinds of tech product launch strategies. Today, we decided to take a look at how Microsoft launched the XBOX One. The gaming console was unveiled in May 2013 as an “all-in-one entertainment…
https://www.gcpr.net/wp-content/uploads/2013/12/xbox_one_opt.jpg8391900Christopher Hartmann (GlobalCom)https://www.gcpr.net/wp-content/uploads/2020/07/Try3-300x130.pngChristopher Hartmann (GlobalCom)2013-12-31 09:00:162024-04-15 18:11:42Product Launch Campaign: XBOX One and the Pre-Launch Party
Pitching the press is a key tool in the set of PR services, but what if your client doesn’t have any news announcements or product releases? This is a dilemma that many in the PR industry face, but, luckily, there are creative ways around…
https://www.gcpr.net/wp-content/uploads/2018/07/Hellenica-Cyber-Security-Team-2017.jpg5791063Christopher Hartmann (GlobalCom)https://www.gcpr.net/wp-content/uploads/2020/07/Try3-300x130.pngChristopher Hartmann (GlobalCom)2012-03-27 09:30:072020-08-25 18:11:04Leveraging Current Events for PR Pitching Opps
