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PR events are a popular tools of the PR repertoire. How to stage a successful PR event or PR program for a trade or consumer even can not only differ dramatically from country to country but is also subject to changes in the media behaviour and preferences. We therefore asked our PR teams around the world to provide us with some insights from their respective region.

PR Events through the eyes of the GCPR team Global Arabia

SaudiArabiaEventsOpeningWe understand PR event management as the conception, creation, development, scheduling, arrangement, production, promotion and execution of events such as product launches, press conferences, corporate meetings, educational conferences, road shows, grand opening events, concerts, award ceremonies, launch parties, fashion shows, festivals, games and a variety of meetings.

Bridging cultural gaps

In Saudi Arabia we are faced with the challenge of a communication and cultural gap between the expatriates and the Saudi community. Read more

Today our new series features Wael Sabri of Global Arabia, Saudi Arabia who will give us some thoughts about the importance of CSR in Saudi Arabia.

Corporate social responsibility – What does it mean?

CSR is described as “a balanced approach for organizations to address economic, social and environmental issues in a way that aims to benefit people, community and society”.

CSR includes consideration of such issues as: Human rights, Workplace and employee issues, including occupational health and safety, unfair business practices, Organizational governance, Environmental aspects, Market place and consumer issues, Community involvement, Social development. Read more

Today our series features Wael Sabri, Managing Director of Global Arabia, GlobalCom PR Network’s partner agency in Saudi Arabia – who gives us some insights into “Tops and Flops” in the Arabian market.

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