Vendors are facing some of the toughest trading conditions ever. It has never been so difficult to ‘sell’ to operators. It’s not just uncontrollable macro-economic factors that are frustrating vendor sales and marketing efforts. The manner in which operators buy has changed. However, many vendors are not changing how they market and sell in response to new operator buying habits. ConneCt from CCgroup. Read more
Like the spurious claims companies make about being “innovative”, of which I’ve written much before, there are plenty of organisations that claim to be “thought leaders”. But how can you tell if they really are? Because they say so? What does thought leadership actually mean, and why is it important?
A very loose definition might be someone [or an organisation] who demonstrates progressive and innovative ideas. Sounds fairly obvious, doesn’t it? Thought leadership is important in the telecoms industry – especially amongst niche players and new market entrants – because the clamour and competition for attention can be withering and thought leadership can help elevate an organisation to a point of prominence.
We have a poster on the wall in our office that says “Demand Evidence and Think Critically.” Some clients that I work with have come to know me as “the one who asks difficult questions.” Questions I often ask include “Why is this thing different to the last one you made?”, “Are you really truly the only company doing this? It looks like something company Y did last year,” and “Why are you doing this? Who benefits?”
This post was first published by Hanah Johnson on March Communications’ blog, PR Nonsense, and may be viewed here.
Social media permeates nearly every aspect of our waking life – Facebook connects us to our friends, LinkedIn directs us to career contacts, Foursquare locates our favorite eating spots, etc. Now, social media is conquering yet another consumer arena – mobile data.
Amsterdam-based startup Karma is pioneering “social telecom” to make 4G data more accessible. Its founders envision a mobile broadband connection that’s open to all and lets you pay as you go, no matter what carrier or device you’re using. And, as if that’s not enough, they’re pushing to make this kind of access completely free. Read more