Posts
5G network from the angle of a PR expert
Technological innovations often provoke controversy and come across less favorable public perception. Resistance to the new has existed as much as human progress, but the rapid development and use of technology in the modern world deepens the…
What’s the best way to sell to telecoms operators?
Vendors are facing some of the toughest trading conditions ever. It has never been so difficult to ‘sell’ to operators. It’s not just uncontrollable macro-economic factors that are frustrating vendor sales and marketing efforts. The manner…
Demand evidence and think critically!
Like the spurious claims companies make about being “innovative”, of which I’ve written much before, there are plenty of organisations that claim to be “thought leaders”. But how can you tell if they really are? Because they say so?…
Social Media Has Entered Telecom
Social media permeates nearly every aspect of our waking life – Facebook connects us to our friends, LinkedIn directs us to career contacts, Foursquare locates our favorite eating spots etc. Now, social media is conquering yet another consumer…