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Stéphane Menegaldo, senior consultant at Point Virgule Public Relation, French partner of GlobalCom PR Network, shares his experience on media training.

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If you find yourself tweeting during your favorite TV program, you’re not alone. Social media has brought with it a revolution in the way we watch TV and provides a new feedback vehicle to those behind the scenes of our favorite shows. This type of social-viewing is something that’s happening more and more as people look to interact with other fans and share their favorite jokes, memorable moments and even their gripes.

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Not that we really needed any further confirmation that this Internet thing is a real game changer, but hey – statistics are fun!

But actually, this particular stat is quite intriguing. According to some new research from Forrester, Americans now spend as much time online as they do watching TV – about 13 hours/week for each. The research contrasts with some other recent stats on the viewing habits of Americans from Nielsen, which says Americans watch an average of about 5 hours of TV/day, which they say is “more than ever,” but there is no denying from both surveys that while TV viewing continues to increase, the growth of time spent online is exploding in comparison.

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