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To Live Tweet or Not to Live Tweet…That is the Question (but Really Shouldn’t Be)

You’ve secured your venue, lined up an array of amazing speakers, and executed a brilliant promotional campaign. Now what? What else could you possibly do to shine the spotlight down on your event, webinar, or press conference? Is there even…
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The Tweets, They Are A’Changin…

This post was first published by Melissa Drozdowski on Interprose’s blog, Interprose Voice. As the old saying goes, “Nothing stays the same but change.” And for Twitter users, there are some rather interesting changes afoot. As the…
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The ‘Twitter-verse’ is Changing – For the Better or Worse?

This post was first published by Brandon Reid on March Communications' blog M+PR Nonsense. In the world of social media, it is crucial to stay on top of the latest trends and developments. In fact that is exactly what many social platforms…
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4 Ways to Ensure Your B2B Social Media Strategy Isn’t Just a Corporate Afterthought

Sometimes, it seems like everything has already been said about B2B social media marketing. There are hundreds, maybe thousands, maybe hundreds of thousands of articles all talking about the same thing: strategy. To succeed on social media,…
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Using Twitter for customer service may be a good approach for companies

While we know Twitter can be a great platform for marketing and PR, allowing for the near-instantaneous, mass distribution of news, content and press, what about using Twitter for customer service? Many companies may shy away from such a public…
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What Makes for a Share-Worthy News Tweet?

Determining a tweet’s popularity – and essentially its spread-ability – used to be based on follower numbers and the user’s Klout. But, striving for a Gaga-level following (over 25 million!) or Bieber’s perfect Klout score is no simple…
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Twitter and the Stock Market?

A little while back, researchers at Indiana University - Bloomington caused a mini-uproar by announcing that they had found a way to use Twitter to predict the direction of stocks with startling accuracy. They developed an algorithm that analyzed…
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Twitter gives traditional news media the jitters…again

Last night's sensational news about Obama getting Osama apparently broke on Twitter, giving rise to more debate about how Twitter heralds the end of news as we know it. From breaking news of the developments in Egypt to the Hudson plane crash,…