This post was first published by Melissa Drozdowski on Interprose’s blog, Interprose Voice.

You’ve secured your venue, lined up an array of amazing speakers, and executed a brilliant promotional campaign. Now what? What else could you possibly do to shine the spotlight down on your event, webinar, or press conference? Is there even anything left that might help you gain that extra oomph needed to really put your event campaign over the top?

You bet there is. You can live tweet.

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This post was first published by Melissa Drozdowski on Interprose’s blog, Interprose Voice.

As the old saying goes, “Nothing stays the same but change.” And for Twitter users, there are some rather interesting changes afoot. As the social media juggernaut continues to struggle with the question of what it wants to be when it grows up, Twitter has decided to make some long-overdue (in my opinion, anyway) refinements. Unfortunately, not all of these forthcoming changes are as momentous as you’d think…and they could even cause some downright gnarly issues (think the Law of Unintended Consequences). Read more

This post was first published by Brandon Reid on March Communications’ blog M+PR Nonsense.

In the world of social media, it is crucial to stay on top of the latest trends and developments. In fact that is exactly what many social platforms help their users do, by providing news, information, and content in a shareable, condensed format.Twitter

Twitter specifically has come to be considered as a news source in its own right, even if the real-time news is not always completely accurate. Even so, as the social media site keeps its users up to date on the latest and greatest, Twitter is also known for constantly looking for ways to improve the platform’s functionality and user experience, by utilizing new analytic or algorithmic capabilities.

Unfortunately, Twitter users do not always see these efforts as such an improvement.

While it is fair to say that many Twitter users probably do not handle change well and have no reason to complain about a layout adjustment on a site that they use for free, it seems that recently Twitter has been making changes simply based on what they are capable of doing, rather than what is in the best interest of the platform’s functionality. Read more

This post was first published by Blaise Lucey on March Communications’ blog PR Nonsense.

Sometimes, it seems like everything has already been said about B2B social media marketing. There are hundreds, maybe thousands, maybe hundreds of thousands of articles all talking about the same thing: strategy.

To succeed on social media, B2Bs have to develop a strategy. Duh.

But if it’s all been said before, why do only 38 percent of B2Bs have a “defined” social media strategy? Is the message not getting through? Or is social media still just a corporate afterthought? Read more

This post was first published by Meredith L. Eaton on March Communications’ blog, PR Nonsense.

While we know Twitter can be a great platform for marketing and PR, allowing for the near-instantaneous, mass distribution of news, content and press, what about using Twitter for customer service? Many companies may shy away from such a public forum for interacting with disgruntled consumers, but Twitter has become the primary soap box for many to voice not only outrage, but also satisfaction with both products and services alike. Read more

Determining a tweet’s popularity – and essentially its spread-ability – used to be based on follower numbers and the user’s Klout. But, striving for a Gaga-level following (over 25 million!) or Bieber’s perfect Klout score is no simple feat, if even possible for your average-Joe tweeter. Luckily, researchers over at HP are offering an alternative solution to achieve maximum attention and impact for news-related tweets.

An article on Mashable details how HP has developed an algorithm that allows news organizations to predict the popularity of outgoing tweets (with incredible 84% accuracy), even before posting them. With this tool, news organizations can calibrate their content to ensure high rates of sharing and retweeting. To determine the key components of this tool, researchers first explored four factors potentially influencing a tweet’s popularity. Read more

A little while back, researchers at Indiana University – Bloomington caused a mini-uproar by announcing that they had found a way to use Twitter to predict the direction of stocks with startling accuracy. They developed an algorithm that analyzed the sentiment of tweets about various companies, using emotion as the primary indicator of stock performance. It turns out, 86.7 percent of the time they were able to forecast whether a stock was about to rise or fall, a stronger correlation than almost any other tool currently used. This week, a different set of researchers from the University of California – Riverside, alongside a team from Yahoo! was back at it, and, by using a completely different Twitter-based strategy, yielded even more accurate results. Read more

Last night’s sensational news about Obama getting Osama apparently broke on Twitter, giving rise to more debate about how Twitter heralds the end of news as we know it. From breaking news of the developments in Egypt to the Hudson plane crash, this is not the first or the last time that Twitter will break a story first.

Unrestrained by the need to verify anything, and boosted by the fact that a tweet can become 10,000 tweets in no time, there is no doubt that Twitter offers a rapid and dynamic outlet for news. Read more