Posts

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Keys to — and an Example of — a Memorable Product Promo Video

What makes a good promo video? Do you need a huge budget and a Hollywood film director to pull it off? The answer to the second question is a simple “no.” The answer to the first question is a pretty simple one, too. Triune Films is an independent…
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Corporate Video Content Needs to Be Less Corporate

This post was first published by Brendan Reilly on March Communications' blog PR Nonsense. The best type of interview, in my opinion, is one in which your subject tells a story and your voice as the interviewer is never heard. I’m reminded…
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A Critical Video Component B2B Brands Are Missing

This post was first published by Brendan Reilly on March Communications' blog PR Nonsense. It’s no secret that creating video content as part of PR and communications strategies can be highly effective, especially in a world where mobile…
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Make the Right Choice Placing Video Ads Online…or Risk Losing Your Investment

Posted by Megan Snyder at Jennifer Connelly Public Relations (JCPR). According to a recent New York Times article by David Segal, “Online video ads are supposed to be a marketer’s dream. Instead, many get lost in an unruly maze.”' Video…
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Why the Future of Video is Short and Why PR is the Future of Video

This post was first published by Martin Jones on March Communications' blog PR Nonsense. It’s safe to say that video has gone mainstream. Everyone with a smartphone has become something of an amateur videographer. In the PR and content…
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Why YouTube Works for B2B Marketing, Part 1

Over 50 percent of executives watch work-related YouTube videos at least once a week. By Valerie Pilossof, Jennifer Connelly Public Relations Intern While YouTube is typically associated with singing cat videos or montages of the newest…
SEO
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Video Optimization or VSEO

Josepf Haslam, SVP Digital Marketing of Jennifer Connelly Public Relations in NYC shares some tips on Video Search Engine Optimization. Your video is not a Field of Dreams. If you simply build it no one will come. VSEO is important because…
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The New Entertainment Industry Cometh?

GigaOm broke the news on Friday that Amazon is seeking executives to help make its original programming plans a reality. Since last year, Amazon Studios has been awarding script writers and independent filmmakers for contributing content, and…
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Facebook on Video and how much people will be sharing in 3-5 years

Soon after Google's entrance into social media with Google+, Facebook has announced a new video chat feature that allows people to set up video chatting in just a couple clicks, and then video chat any friend through a Skype plug-in. Just 24…
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The Social Media Revolution Continues

I’m amazed that people are still questioning whether social media is a fad or not. Social networks and online interactions have exploded over the past few years and are continuing to grow, without any hint of a plateau. Erik Qualman, author…