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Global PR Perspectives – In Germany journalists are “brutally honest” and have a very low “marketing bullshit tolerance” (part 2)
In part 1 of the interview* with PR specialist Wibke Sonderkamp we learned about current trends and changes in the German media landscape and PR practices. Part 2 of the interview takes a look at cultural differences and local PR specifics companies…
Global PR Perspectives – In Germany journalists are “brutally honest” and have a very low “marketing bullshit tolerance” (part 1)
Today our global PR Reach series* is visiting Germany where PR consultant Wibke Sonderkamp is providing insight into current trends and developments in the German media landscape and PR practices before telling us about cultural gaps and…