ACCO Brands Corporation is one of the greatest suppliers of brand name office products in the world. The Poland-based PR agency, Planet PR, has supported the company from 2007 till 2011 in several PR projects. One of them, “The Classroom of My Dreams” was a competition aimed at increasing the recognisability of ACCO brands in school-related, office and business circles, as well as in the media and to drawing attention to the need for visualization during school classes.
The successful PR campaign for the project resulted in participation of nearly 3 thousand schools from all over the country in all editions of the competition. There were over 2,500 publications about all editions of the competition and an increase in the ACCO brand awareness among teachers and head teachers. It all resulted in an significant increase in the sales of the Client’s products.
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