Casio is a global leader in the production of modern calculators, amongst other products. The principle of the Casio company operation involves active participation in community life, mostly by supporting educational research into the application of new technologies in teaching. The Poland-based GlobalCom PR team from Planet PR has been supporting Casio since 2010. The cooperation each year results in nearly 800 publications on TV, the radio, on the Internet and in the press. Moreover, the word “calculators” on the Internet is now associated with the Casio brand, which, in turn, is associated with original, innovative and modern forms of promoting mathematics in Poland.