The tourism market has been constantly growing over recent years and reached revenues of over $1.2 trillion in 2015. Travelling is now one of the most important leisure activities for millions of people around the world and one of the most fast-growing markets is that of China. Personal requirements and preferences are now driving the market with the rise in demand for more tailored travel packages, unique destinations and the rise of the eco-tourist.
In addition, more and more online competitors are entering the travelling and tourism markets via travel portals from any place at any time. These trends are challenging the industry and require highly effective communications campaigns. GlobalCom PR Networks has PR teams specialising in tourism and travelling services including hotels, airlines, online travel portals and tourism agencies. They have excellent contacts with the travelling and tourism media. They have the expertise to create compelling messaging to reach any target group anywhere in the world.