Posts

This post was first published by Jeny Dowlin on Interprose’s blog, Interprose Voice.

Recently, I have been developing website banners to share and promote client events. To ensure time wasn’t wasted on producing ineffective banner sizes (and there are over a dozen potential size options), I referenced Google AdSense and other marketing resources on what are the most successful banner sizes in terms of catching people’s eyes on a page and actual clicking.

For the past decade, three banner sizes have consistently accounted for 78 percent of banner ad impressions. With the rise of people viewing sites on mobile devices, two additional sizes have been added to the mix.

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Posted by Megan Snyder at Jennifer Connelly Public Relations (JCPR).

162307779According to a recent New York Times article by David Segal, “Online video ads are supposed to be a marketer’s dream. Instead, many get lost in an unruly maze.”’

Video ads are a huge market for brands looking to reach their audiences in an interactive and dynamic way—but how can you ensure the right people are seeing them? The article stated that more than half of online video ads are not seen due to:

-Being buried low on websites

-Running on easily ignored video players that are too small or hard to find

-Getting lost among other ads

Online video advertising can certainly be effective as long as you’re being strategic.

This post was first published by Nate Hubbell on March Communications’ blog, PR Nonsense, and may be viewed here.

Questionable Rolling Stones puns aside, apropos, social media does seem to have some satisfaction problems. According to the most recent round of survey statistics from the American Customer Satisfaction Index (ACSI), social media companies’ customer satisfaction ratings in general are down an average of  1.4% from the same time last year. Read more