Posts

Is Radio a Good Method of Advertising Today?
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Is Radio a Good Method of Advertising Today?

Companies pumping a large amount into the marketing budgets, with the sole aim of engaging prospective clients... Yearly, most companies hunt for effective marketing channels. Mostly, radio advertisement is more ideal for local businesses…
Three fundamental principles of successful digital advertising
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Why you need to review your PPC strategy in light of increasingly popular voice search technology

Digital marketing is on the cusp of a landslide change. Natural language processing, along with artificial intelligence (AI) and machine learning stand to rescript the consumer experience as we know it. We only have to look at Siri, Cortana…
Three fundamental principles of successful digital advertising
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Three fundamental principles of successful digital advertising in Vietnam

Since the emergence of Industry 4.0 and internet revolution, sales and marketing methods have been changing. The new measures have replaced the traditional ones. Online marketing gradually grows while social media and e-commerce platforms now…
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Advertising and 2018 FIFA World Cup: how to earn and not be caught offside

This post was first published by Alla Shupineva, 4D Business Communication Agency, Russia  The World Cup will be held on June 14, 2018 in Russia. The events that unite millions of people from all continents have inevitably become not only…
Google Search - SEO
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Using Website Banners for Promotion – Best Sizing for “Eyes” and Action

Recently, I have been developing website banners to share and promote client events. To ensure time wasn’t wasted on producing ineffective banner sizes (and there are over a dozen potential size options), I referenced Google AdSense and other…
Google Search - SEO
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Make the Right Choice Placing Video Ads Online…or Risk Losing Your Investment

Posted by Megan Snyder at Jennifer Connelly Public Relations (JCPR). According to a recent New York Times article by David Segal, “Online video ads are supposed to be a marketer’s dream. Instead, many get lost in an unruly maze.”' Video…
Google Search - SEO
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I Can’t Get No (Social) Satisfaction

This post was first published by Nate Hubbell on March Communications' blog, PR Nonsense, and may be viewed here. Questionable Rolling Stones puns aside, apropos, social media does seem to have some satisfaction problems. According to the…