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Anyone who’s ever flipped channels between FOX News and MSNBC immediately following  a political debate knows there’s more than one way to frame a news story – in today’s fragmented media landscape, this is truer than ever. The recent business dispute between Amazon and Hachette demonstrates several of the many lenses through which media interpret and deliver news.

When managing a major news event (or looking to weigh in on one), communicators need to consider the opportunities and pitfalls unique to each angle, stay tuned to which approaches resonate with their target audiences, and deliver their messages accordingly. Here are a few examples of the many angles on the recent Amazon/Hachette happenings: Read more

GigaOm broke the news on Friday that Amazon is seeking executives to help make its original programming plans a reality. Since last year, Amazon Studios has been awarding script writers and independent filmmakers for contributing content, and now it seems the online mega-retailer is gearing up to move to the distribution phase and compete with the likes of Netflix and YouTube on in-house digital entertainment. Read more