As the unofficial “cruise director” for my family, I’ve planned everything from birthday parties to Disney World vacations – and yes, it involves a spreadsheet. How else are you going to coordinate our nearly 20-person clan? Needless to say I would classify myself as a planner. A good plan provides clarity, direction and alleviates a lot of stress and unknowns. Creating a plan is a great way to start any project – especially when you are thinking about launching a blog or refreshing an existing one.
You’ve heard about the benefits of starting a corporate blog – it can boost your organization’s search engine ranking (SEO), provide a platform to share your messages, establish your executives, partners and employees as industry leaders, support your social media initiatives, and so much more. While this all sounds great, it begs the question: Where do you begin?
Here are four building blocks to help you successfully architect and launch a blog.
Determine Your Goals
What are your goals for the blog? Before thinking about the what —the tactics and mechanics behind your blog—you really need to establish the why. These goals will help shape all your decisions moving forward—it is your foundation. Don’t rush this step; set aside some time to get them outlined upfront.