Successfully Launching a Blog

This post was first published by Laurie Davis at the Interprose Voice blog.

As the unofficial “cruise director” for my family, I’ve planned everything from birthday parties to Disney World vacations – and yes, it involves a spreadsheet. How else are you going to coordinate our nearly 20-person clan? Needless to say I would classify myself as a planner. A good plan provides clarity, direction and alleviates a lot of stress and unknowns. Creating a plan is a great way to start any project – especially when you are thinking about launching a blog or refreshing an existing one.

You’ve heard about the benefits of starting a corporate blog – it can boost your organization’s search engine ranking (SEO), provide a platform to share your messages, establish your executives, partners and employees as industry leaders, support your social media initiatives, and so much more. While this all sounds great, it begs the question: Where do you begin?

Here are four building blocks to help you successfully architect and launch a blog.

Determine Your Goals

What are your goals for the blog? Before thinking about the what —the tactics and mechanics behind your blog—you really need to establish the why. These goals will help shape all your decisions moving forward—it is your foundation. Don’t rush this step; set aside some time to get them outlined upfront.

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This post was first published by Sarah Love on March Communications’ blog PR Nonsense.

Last week, I attended a Pub Club panel event, The Evolving Relationship of Brands and Bloggers: What It Means for Your Content Strategy, which shed light on how blogging (and bloggers) can support a brand’s goals or mission.

The panelists, which included a mommy blogger, agency employees and a corporate blogger, discussed a number of topics related to blogging, from creating relationships with influential voices online to writing meaningful content for your own corporate site. Read more

This post was first published by Blaise Lucey on March Communications’ blog PR Nonsense.

SEO strategies for blogs can be fast and easy.Search engine optimization (SEO) isn’t rocket science. In fact, now that Google has encrypted the referring keywords that companies used to track, SEO strategies have become as much about art as about science.

Strategic placement of keywords is still important, but you don’t have to grab a calculator to figure that out.

This is especially true for B2B tech companies, which often target markets that are narrow enough for the content is more important than the keyword strategy. Read more

This post was first published by Beth Brenner on March Communications’ blog PR Nonsense.

When PR firms are sending out a pitch, it’s important to tell a compelling story and know the best times to send a pitch, but you also need to make sure your pitches are relevant to the influencers and audience you want to reach.

Not every byline written or piece of news issued will be appropriate for every journalist or publication. And if you don’t pitch the right person, journalists and bloggers aren’t  afraid to call you out for your mistakes. Read more

There are so many social media tools out there, it’s hard to know what is what, and what is for what. For me Tumblr is one of those tools. I’ve heard it in passing a lot, but never really used it myself. That’s why Brenna Ehrlich’s article in Mashable, The Pros and Cons Of Tumblr For Small Business, caught my eye. Read more

For PR professionals, pitching bloggers often requires a lot more research into whose who and what topics are applicable to whom in order to get your clients story picked up in the blogosphere. But even after sifting through all the information out there, sometimes we still get it wrong, leaving bloggers frustrated with a pitch that’s way off base.

Well, good news, PR pros and bloggers alike are in luck! BlogDash is a new blogger outreach dashboard launched by David Spinks at BlogWorld that helps you narrow down the blogosphere with appropriate filters. BlogDash gives businesses all the information they need so that they can send more targeted and educated pitches to bloggers while simultaneously benefitting bloggers by reducing the number of off-topic pitches and being presented with more valuable opportunities. Read more

The blogosphere is rapidly growing, there’s no doubting that. Way back in 2006, Technorati tracked its 50 millionth blog and found that the blogosphere is doubling about once every six and a half months with 175,000 new blogs being created each day. So, it’s now 2010… you do the math. That’s a lot of blogs!

With such a plethora of blog content out there, the natural question becomes, is anyone actually reading these blogs?!

Just last Thursday, eMarketer reported that 51 percent of U.S. Internet users (113 million people) currently read blogs on a monthly basis, which is predicted to grow to 60 percent by 2014. With 26.2 million people updating a blog at least once a month this year, it’s good to know at least some people are listening.

But how do we get the other half to listen as well?

The techniques outlined below should get the growing number of U.S. bloggers on the right track to attract more readers:

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