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Technology

Digital disruption is a term we’re hearing a lot these days. As the digital infrastructure expands and grows more capable, and as businesses keep creating innovative and exciting products and services, we’re coming to find out that digital disruption is the new status quo. It’s like the Journey song says, “The wheel in the sky keeps on turning.” In fact, this reference seems even more appropriate (besides being a great song) if you consider all the innovation happening in the cloud right now. So, how does this relate to B2B tech companies and public relations?

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It’s nearly time for IFA again and gadget fans enjoy the variety of product news. Receiving a test product caused a discussion around the topic eReaders versus books during our lunch break. We summarized the exchanged arguments for you: Read more