Posts

Market Landscape

 

What are the major corporations across sectors that have decision-making units based in the region?

Axis Communications, 2N, Linet (HQ), Hartmann Rico, Viscofan, T-Mobile, Vodafone, Volkswagen, Hyundai, Pilsner Urquell (HQ), Budejovicky Budvar (Original Budweiser) (HQ), Unicredit Bank, Raiffeisen Bank, Kofola (HQ), Lidl, Tesco, Albert, Kiwi.com (HQ), Skype

 

What are the “hottest sectors” for start-ups?

3D printing, hardware (incl. gadgets), software (systems), IoT, programming (apps, web), game development (computer and online games)

 

What kind of sectors are the rising stars in the local economy?

Old stars (still doing great): chemical, automotive PR, green tech PR. New stars: smart… (home, cities, transport), fintech PR, gaming PR, (quality) food and drink PR, design.

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Czech Republic

Today our series features Jan Hrabovský from Heretic PR, GlobalCom PR Network partner in the Czech Republic, who gives us some insights into “Tops and Flops” in the Czech market.

 

PR topics: tops and flops – what works best in your market?

When communicating with the media, PR professionals in the Czech Republic struggle with one problem: journalists are very cautious about any efforts to gain publicity for brands and commercial subjects in general. Therefore communication strategies often have to be based on topics which are not primarily targeted towards brand promotion and are at the same time considered newsworthy by the media. It is a good idea to include your own, unique and objective information  as it makes some kind of sourcing leading to the client’s publicity. This approach is turning out to be much more effective than relying solely on corporate and product press releases, although their distribution is still crucial part of the PR communication because it supports overall awareness about the client  in the media.

 

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Today our series is featuring Jasna Sykorova of DataConsult, GlobalCom PR Network’s partner agency in the Czech and Slovak Republic, who provided us with some insights regarding their local PR practices and regional trends.*

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Czech Republic

The demand for professional PR support by local PR experts in the Czech Republic is growing as Eastern Europe becomes an increasingly attractive market for international companies. Learn more about current communication trends in today’s interview with PR expert Martin Frydl, as part of our interview series* regarding international public relations and the best practices.

 

1. What is the latest trend (change) in PR you have identified in your region?

Martin Frydl: There are several trends we have observed lately. First is geographical. Many clients are now looking further east and they are establishing Prague as their base for further expansion. What they therefore need is help in coordinating the PR activities within the whole EMEA region.

Another strong trend comes as a result of the recent global economical crisis. Clients have found out what a good PR can achieve in the troubled times and they much more clearly realized high value/money ratio of PR compared to other marketing disciplines such as ATL or BTL. As a paradox, economical crisis brought the whole PR stronger footage and prestige in the eyes of our clients.

And finally, as elsewhere, clients are investing heavily into social media. However, we feel that the companies on the Czech market are doing this step by step, deeply thinking about the return on investment before they commit themselves.

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