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This post was first published by Melissa Drozdowski on Interprose’s blog, Interprose Voice.

You’ve secured your venue, lined up an array of amazing speakers, and executed a brilliant promotional campaign. Now what? What else could you possibly do to shine the spotlight down on your event, webinar, or press conference? Is there even anything left that might help you gain that extra oomph needed to really put your event campaign over the top?

You bet there is. You can live tweet.

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concept social networkIn our weekly series about events in Public Relations this week we visit Turkey where our colleague Jack Jacob provides us with some insights on the current trends and developments regarding PR events.

Utilize Social Media channels for event promotion

Many firms these days are questioning the benefits of using social media in B2B events. At Promedia we believe all events whether B2B or B2C should have some presence on sites such as Twitter, LinkedIn and even Facebook to some extent. For example Twitter offers B2B event marketers a diverse network and is used heavily by industry professionals and B2B journalists. Read more

Kick-off meeting of GlobalCom healthcare task force reveals global business perspectives in the healthcare sector

Medicom Group - founding member of GlobalCom HealthThe decision to set up task forces to organise work within GlobalCom more efficiently was taken some time ago. Following on from tourism and ICT, the Healthcare task force had its first official meeting on the 10/11 of July in London. Michael Patzer (Patzer PR, Germany), Erinn White (HealthStar PR, USA), Urara Shiratake (Kyodo PR Medix, Japan), Ralf Hartmann (Chairman of GlobalCom), Claudia Wittwer (GlobalCom) and Federico Unnia (Echo Comunicazione d’Impresa, Italy) participated in the kick-off meeting in London, which was hosted by Martin Ellis, Chairman of Medicom Group. The London-based agency is the founding member of GlobalCom Health.

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ITB Berlin

Not a premiere, but still exciting: GlobalCom PR-Network was represented with its own booth at ITB Berlin, the biggest tourism trade fair worldwide! Four participating agencies went to see the world: Claudia Wittwer from GlobalCom PR-Network Germany, Luc Malcorps from Outsource Marketing and Communications (Belgium), Daniel Chardon from Chardon Communications (Switzerland) and Velibor Zolak from AMC Communications (Montenegro), all members of the tourism task force within the network, presented GlobalCom to airlines, hotel chains and destinations.

Little obstacles put in our way – the public transport was on strike and there was heavy snowfall right on the first day of ITB – did not keep us away from making about 50 meetings with companies and organizations like Kempinski Hotels, Regione Piemonte, National Tourism Organisation of Montenegro, Abu Dhabi National Corporation for Tourism and Hotels and many more. The follow-up of these meetings is still in progress, but some of the meetings were quite promising. Read more