Two weeks ago Sergej Trofimenko from Russia reported on trends influencing PR and media in 2013. This week we will take a look on Northern and Northeastern Europe. Jukka Laikari offers a short glance at impressions from Finland.
1. How did the global recession affect the demand for PR in Finland in 2013?
The way of doing PR has changed dramatically in Finland. There are several reasons for that – not only the recession. Finnish readers have really moved to the digital media during 2012-2013. The traditional media is on the downturn, the circulations are declining as people have chosen to use tablets and smartphones instead of printed papers, traditional TV and other old-school media.