Posts

Finland

Two weeks ago Sergej Trofimenko from Russia reported on trends influencing PR and media in 2013. This week we will take a look on Northern and Northeastern Europe. Jukka Laikari offers a short glance at impressions from Finland.

 

1.     How did the global recession affect the demand for PR in Finland in 2013?

The way of doing PR has changed dramatically in Finland. There are several reasons for that – not only the recession. Finnish readers have really moved to the digital media during 2012-2013. The traditional media is on the downturn, the circulations are  declining as people have chosen to use tablets and smartphones instead of printed papers, traditional TV and other old-school media.

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Finland

The GCPR-Blog team talked to Jukka Laikari co-founder of the IFPR Finland, the member of GlobalCom in Finland.

1. Which industries/markets are booming at the moment in Finland?

As many of the traditional success areas, like paper industry and Nokia seem more likely to reduce than increase their activities in Finland, some new industries are taking off. Game-cluster, following the success of Angry Birds is growing rapidly. Also on the areas of cleantech and water Finland has new international success stories to come. Kone (elevators) has a long steady track record of excellent results. But although headquartered in Espoo, only 5km from our offices, it employs 90 % of its workforce abroad.

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The May issue of the German PR magazine PR Report issued a comment by GlobalCom partner Jukka Laikari. German speaking reader can check out the comment issued in the magazine (see image). In  addition Jukka provided his English comment draft for our blog readers.

With a population of about 45 million, a well-educated, low-wage workforce, rich agricultural land, infrastructure linking to Europe and Russia, and vast mineral and potential energy resources, Ukraine has all the potential to become one of the economic bellwethers.

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Finland

Finland is the country where Angry Birds, Linux, sms-messages and Nokia were born. It is a country of woods, 1500 km of Russian border, over 100,000 lakes and 5.3 million people living on an area which is close to the size of France. Read today, if and how these facts influence the way PR services are done up here.

1. What is the latest trend (change) in PR you have identified in your region?

Jukka Laikari: The distances in Finland are long, the winters harsh, the internet connections fast and mobile internet is cheap. No wonder that Finnish journalists tend to do more of their job from their offices: It is harder than ever to attract them to attend press conferences. On the other hand this creates opportunities for those who are willing to produce better background information, articles, fact sheets and white papers.

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