France flower field in the sun

France_MarineQuillon.AccountDirectorThis week our colleague Marine shares her view of the year 2013 with us and answers the three questions we asked our colleagues around the world. We talk about the global recession, how public relations firms are dealing with the new demand for specific PR services, the country brand and other interesting details. This is a rather short interview meant to get the pulse from a local PR specialist more than anything else.


1. How did the global recession affect the demand for PR in France in 2013?

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Today our series features Sophie Bernard, CEO of Point Virgule, GlobalCom PR Network partner in France, who gives us some insights into “Tops and Flops” in the French market.

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We talked to PR experts of our partner agencies around the world about the influence of social and digital media in their daily PR work. This week our GCPR Blog team talked to Manon Aubert, of or French agency partner Point Virgule & Co.

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Welcome to the first part of our interview series providing insight into PR trends and local differences in PR practices from more than 20 countries*. Learn why you have to think French in order to do successful PR in France, how to get time challenged journalists to take time for a product launch event and become aware of the difference in Northern and Southern European punctuality in today’s interview with French PR expert Sandra Labérenne.

* The series is based on phone or face-to-face interviews and written input, therefore please excuse language mistakes which might reflect foreign language influences.


1. What is the latest trend (change) in PR you have identified in your region?

Sandra Labérenne: France is one of the leading European countries in regard to blogging. Therefore it comes as no surprise that Blogger relations, Online PR and Social Media are very important for our local market and nowadays nearly all customers ask for social media support. Although the programs are a bit more developed and pro-active in the B2C markets and more responsive in the B2B markets.

We have discovered that the web 2.0 is changing the way of doing PR. Blogger relations are for example very different from media relations.

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