1. How did the global recession affect the demand for PR in France in 2013?
Today our series features Sophie Bernard, CEO of Point Virgule, GlobalCom PR Network partner in France, who gives us some insights into “Tops and Flops” in the French market.
We talked to PR experts of our partner agencies around the world about the influence of social and digital media in their daily PR work. This week our GCPR Blog team talked to Manon Aubert, of or French agency partner Point Virgule & Co.
After our French colleague Sandra Labérenne reported on current projects and trends last Thursday, today she will share some information on local differences in French PR and common mistakes international clients make in France.
* The series is based on phone or face-to-face interviews and written input, therefore please excuse language mistakes which might reflect foreign language influences.
Welcome to the first part of our interview series providing insight into PR trends and local differences in PR practices from more than 20 countries*. Learn why you have to think French in order to do successful PR in France, how to get time challenged journalists to take time for a product launch event and become aware of the difference in Northern and Southern European punctuality in today’s interview with French PR expert Sandra Labérenne.