Posts

Public Relations, PR

Happy 18th Birthday, Google!

This post was first published by Rachel DeFrank on Interprose’s blog, Interprose Voice. Does a day go by where you, personally, do not utilize Google? We use it so much that it was added to the dictionary as a noun and a verb in 2006. In…
Google Search - SEO

How Is Semantic Search Restructuring the Content Marketing Landscape?

Ray Kurzweil, Google’s ex director of engineering, told the Wall Street Journal earlier this month that the future of online search is a new, unexplored frontier. Google will eventually refine its algorithms so that the search giant can “actually…
SEO

Google’s Updated SEO Guidelines [2013]: A Threat to PR? Not So Much

Recently, one of my colleagues circulated an article that caught my attention: Did Google Just Kill PR Agencies? In this article, veteran tech reporter Tom Foremski discusses Google’s updated Webmaster rules, particularly with regard to link…
Google Search - SEO

Search Wars: How to Play Nice in Google’s Sandbox

Forget everything you thought you knew about search engine optimization (SEO). Google recently implemented significant changes that will put an end to optimized anchor text in articles and press releases distributed on other sites. This announcement…
Public Relations, PR

The Google-ICOA Hoax

This post was first published by Martin Jones on March Communications' blog PR Nonsense. This week’s fake news release announcing Google’s supposed $400 million acquisition of ICOA, a little Rhode Island-based wireless company, has…
Piano Practice

Google’s Musical Cloud Launched with Android App

A few weeks ago, I blogged about how Amazon beat both Google and Apple to put music in the cloud, even though they sidestepped some strict U.S. licensing agreements. Well, it turns out Google was not too far behind with the launch of their own…
Public Relations, PR

Burson-Marsteller, and PR’s PR Problem

Last week, you couldn't point your Web browser anywhere without hearing about the Burson-Marsteller Facebook-Google smear campaign debacle. Today, just one week from the initial reporting of it, the story seems to have all but disappeared. Interestingly,…