In Italy, enthusiasm for PR and marketing is finally back. Companies are not prepared to spend more, but have started using this communication and engagement platform in the marketing mix again. From a European perspective we don’t see an increase in the demand for events, but a request for a new approach in regards to designing new event formats and a different ways of scheduling.
Today event planning needs to take a new situation into account: Editorial teams are shrinking and most editors have less and less time to attend events. Read more