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Motorola Moto G Event_ItalyIn Italy, enthusiasm for PR and marketing is finally back. Companies are not prepared to spend more, but have started using this communication and engagement platform in the marketing mix again. From a European perspective we don’t see an increase in the demand for events, but a request for a new approach in regards to designing new event formats and a different ways of scheduling.

Today event planning needs to take a new situation into account:  Editorial teams are shrinking and most editors have less and less time to attend events. Read more

Today our series is featuring Vilma Bosticco of Prima Pagina, GlobalCom ’s partner PR agency in Italy, who provided us with some insights regarding their local PR practices and regional trends.*

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In part 1 of the interview our PR expert Vilma Bosticco we talked about current trends and influences on PR practices in Italy. Part 2 deals with general regional differences and special requirements for international PR in Italy. Read more

Learn how the financial crisis influenced PR practices in Italy, how to intelligently integrate Social Media and classical press release distribution to fulfill the needs of today’s media professionals in Italy in our international PR series today. Read more

Prima Pagina is an independent Italian consultancy firm operating in the PR and Communication sector with a strong background in the technology area. Founded in 1995 by Tania Acerbi, Vilma Bosticco and Massimo Reverberi, Prima Pagina has been offering consultancy and business communications services for companies creating competitive advantage through technological innovation.

Prima Pagina specializes in Public Relation, Marketing and Advertising services. In order to deliver best PR results, the agency partners with customers to deliver the right messages, and sets up tailored communication plan to target the right target groups. The collaboration between the agency and its clients reaches concrete and measurable results.
Prima Pagina  provides comprehensive support to help manage projects, create content and form, compensate chronic shortage of time. For every type of communication: brochures, case histories, product fact sheets, direct marketing, newsletters (just a few examples). Flexibly, but in line with the customer’s style. Innovation, using new environments (like Second Life, where Prima Pagina has its own office.

Prima Pagina Comunicazione

38 years old, she acquired a deep knowledge during her eighteen-year experience in the Information & Communication Technology market. Ex-Member of the National Order of Journalists, she worked for seven years at the publisher Soiel International Srl, as member of the editorial staff of Office Automation (monthly review dedicated to Information & Technology market) and Office Layout (bimonthly review dedicated to office organization and Intelligent Building market). Moreover, she took part in the organization of conventions, meetings, seminars, trade fairs, both for the preparation and handling of the mailing list and documentation, and the management of relationships with spokespersons and sponsors.

After this experience, she has been Account Executive in one of the main communication agency specialized in the IT market. She has been responsible for the definition of communications plans and management of press activities for Microsoft (End User Division), Fulcrum, Iomega, Cray Communications, Kodak Office Imaging, Sthrold Sistemi Edp, Archimede, Attachmate and Wyse.

Prima Pagina Comunicazione – 43 years old, Vilma has spent the first ten years of her professional life in the IT market working for italian subsidiaries of US Companies like Concurrent Computer Corporation, Oracle Corporation, Ashton-Tate, Borland. In particular she has been Product Manager for Ashton-Tate products and, further to the acquisition of the company from Borland International, she was  appointed Marketing Communication Manager for Borland Italy.
In 1993 she became part of the staff of a Public Relation Agency operating in the IT market, where she was Account Supervisor. In this role she had the responibility of defining and supervising all communication activities of accounts like Microsoft (Organization Division), Rank Xerox, Creative, Gupta and handled press relations activities of Informix, Compuware and Digital.