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Italy

In Italy ‘Events’ move towards digitalization and personalization

In Italy, enthusiasm for PR and marketing is finally back. Companies are not prepared to spend more, but have started using this communication and engagement platform in the marketing mix again. From a European perspective we don’t see an…
Italy

Don’t go “off the record” in Italy but learn how to creatively combine Social Media and traditional PR

Learn how the financial crisis influenced PR practices in Italy, how to intelligently integrate social media and classical press release distribution to fulfill the needs of today’s media professionals in Italy in our international PR series…