Today event planning needs to take a new situation into account: Editorial teams are shrinking and most editors have less and less time to attend events.
New event formats and digital channels
High flexibility for timing and event venues
Preparation periods for events get shorter and shorter and do not longer respect the traditional 30 days from reservation to realization. PR and event organization teams are expected bring down time barriers, and can therefore only be successful if they can rely on established relationships to creative designers, venues and personnel.
One reason for the shortened period for event preparation and execution is the longer time-Frame needed for budget and quotation approvals. The final approval often shifts from the hands of a single manager to a chain of people and offices.
But 2014 and 2015 will surely be years of growth for the Italian market because our country has become one of the most sought-after locations for event organizers. After all Milan Expo 2015 is coming up, with a forecast of investments equal to ca. one billion Euro…
… and we, here in Italy, are prepared to greet this new wave of business opportunities!
Author: Laura Rigodanza, Managing Partner at MY PR, GlobalCom PR Network member from Italy