Posts

World-famous tools for online events
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World-famous tools for online events

Choosing the online format for corporate meetings and large conferences has many advantages. The geographical issue disappears and it becomes absolutely unimportant in which cities all the participants of such an event will be located. This…
Event Marketing Livestreaming
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Command Attention: Social Event Marketing Strategies That Actually Work, Part III

So, in Parts I and II of this event marketing Master Class series that is the companion to our recent Boosting Conference Engagement with Live Social Media webinar, we looked at the why and how of live social sharing. Now, I want to zoom in…
Event Marketing Fishing
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Command Attention: Social Event Marketing Strategies That Actually Work, Part II

Give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime ~ Chinese proverbYou know what they say – give a man a fish and you’ll feed him for a day; teach a man to fish, and he’ll be out on the…
Event Marketing
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Command Attention: Social Event Marketing Strategies That Actually Work, Part I

This post was first published by Melissa Drozdowski on Interprose’s blog, Interprose Voice.“Whatever you do, do it well. Do it so well that when people see you do it they will want to come back and see you do it again and they will want…
Event Management Spreckley GlobalCom PR Network
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Top tips for events

This post was first published by Joanna Newsome, Account Director on Spreckley's blog, Spreckley.If you think a trade event is just an excuse for a jolly for your sales team, it’s time to trade that old school mentality for a fresh perspective.…
Shell Lubricants Egypt Media Roundtable
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It’s Show Time! 5 Tips for Successful Event PR from a CES Vet

This post was first published by Lisa Sorrentino on March Communications' blog PR Nonsense.As public relations professionals, we live and breathe news. Often, the best platform to announce our clients' news is at an industry trade show.…
Shell Lubricants Egypt Media Roundtable
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“What is old is new again”

In my roughly 15 years in the tech PR/marketing world, while there are new channels to build awareness, event PR hasn’t changed a whole lot in terms of its purpose. After the dotcom bust about 12 years ago, there were dire proclamations…
Shell Lubricants Egypt Media Roundtable
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How to plan a successful event in Brazil

The visibility of some events in the media can transmit the false impression that it is an easy goal to be achieved. But, at least in Brazil, this is not the case. The competition of events increases, while the attention decreases.With the…
Shell Lubricants Egypt Media Roundtable
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A Twist on the Traditional PR Event (by JCPR)

Branding your own event puts you in controlThe world of communications and public relations provides an endless amount of obstacles but the goal is always the same: gain exposure for your brand. And as editorial staff continues to shrink…
Danish Agriculture & Food Council
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Dressed for Success at PR Events in Denmark

PR events are excellent occasions for meeting potential clients and launching new products. But, as with all PR services, you have to prepare them very carefully if they should turn out to be anything other than a waste of time.The People…
Shell Lubricants Egypt Media Roundtable
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The Organizational Anatomy of Event PR in Egypt

While the advent of social media and online advertising has fundamentally altered the public relations landscape, with these platforms now a part of the event PR tool kit, classic event PR is never dead because in this option-rich era, events…
Shell Lubricants Egypt Media Roundtable
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In Italy ‘Events’ move towards digitalization and personalization

In Italy, enthusiasm for PR and marketing is finally back. Companies are not prepared to spend more, but have started using this communication and engagement platform in the marketing mix again. From a European perspective we don’t see an…