So, in Parts I and II of this event marketing Master Class series that is the companion to our recent Boosting Conference Engagement with Live Social Media webinar, we looked at the why and how of live social sharing. Now, I want to zoom in on one particular aspect: livestreaming.
Give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime ~ Chinese proverb
You know what they say – give a man a fish and you’ll feed him for a day; teach a man to fish, and he’ll be out on the lake every dang weekend with his fishing buddies. Oh, wait – we weren’t talking about my husband’s fishing habit? Just kidding (mostly).
All joking aside, I’m here to start teaching you how to fish.
“Whatever you do, do it well. Do it so well that when people see you do it they will want to come back and see you do it again and they will want to bring others and show them how well you do what you do.” ~ Walt Disney
This post was first published by Joanna Newsome, Account Director on Spreckley’s blog, Spreckley.
If you think a trade event is just an excuse for a jolly for your sales team, it’s time to trade that old school mentality for a fresh perspective. It’s a myth that trade shows in the UK are dying out – although I bet you can name several that no longer run (International Direct Marketing Show anyone?), I would argue they’ve learned from their mistakes and become more focused, and (judging from my own experience of over 13 years going to all sorts of shows) with a more senior delegate attendance.
This post was first published by Lisa Sorrentino on March Communications’ blog PR Nonsense.
As public relations professionals, we live and breathe news. Often, the best platform to announce our clients’ news is at an industry trade show. Most recently, one of the biggest shows in the tech world came and went, leaving our heads spinning and hearts pounding with excitement. The Consumer Electronics Show (CES) is one of the biggest shows of the year for several of March’s clients, and it typically drives some of the biggest pushes for messaging and news announcements for companies.
During the ramp-up for any show, PR pros are crazed with schedules, logistics, messaging and last-minute to-dos. Now that CES has come and gone, here are some of our event PR best practices that will help you make a conference a success for your client. Read more
In my roughly 15 years in the tech PR/marketing world, while there are new channels to build awareness, event PR hasn’t changed a whole lot in terms of its purpose.
After the dotcom bust about 12 years ago, there were dire proclamations in the U.S. about the demise of the tradeshow based on cost factors. Companies didn’t need to pay travel expenses, booth costs, etc. when they could get the same benefits from what was dubbed as “virtual events.”
While some of these virtual events are still in existence, many of the big tech tradeshows are booming and more are popping up given the money that is flowing into tech from VCs. Some of the top shows that our clients go to include RSA Conference, Gartner ITxpo, Dreamforce, HIMSS, Interop, O’Reilly Strata, FOSE and Structure.
The visibility of some events in the media can transmit the false impression that it is an easy goal to be achieved. But, at least in Brazil, this is not the case. The competition of events increases, while the attention decreases.
With the diversity of clients served, including world renowned companies such as Reckitt Benckiser and Turner International, Fundamento believes that analyzing the profile of the company that promotes the events, as well as making sure what their objectives are, is a core criteria for a successful event preparation and exposure. Read more
The world of communications and public relations provides an endless amount of obstacles but the goal is always the same: gain exposure for your brand. And as editorial staff continues to shrink in our increasingly digital age, achieving recognition from the journalists and reporters that you need to succeed has become increasingly challenging.
Brand ambassadors have long attended industry events to reach both the media as well as target audiences. Networking can move the brand awareness needle, but what is the return on investment? Exhibiting at events can cost well over $10,000 — and that doesn’t even include travel and hotel expenses. And trying to get the attention of the frenzied media alongside hundreds of other companies at these events is a feat unto itself. Read more
While the advent of social media and online advertising has fundamentally altered the public relations landscape, with these platforms now a part of the event PR tool kit, classic event PR is never dead because in this option-rich era, events offer a unique opportunity to refocus the attention of your demographic.
Events can become synonymous with something as broad as a market or as narrow as a topic you wish to highlight. In short, you cannot substitute the rewards in terms of attendance and revenue that event PR facilitates, whether it’s Egypt or any other country. Read more
In Italy, enthusiasm for PR and marketing is finally back. Companies are not prepared to spend more, but have started using this communication and engagement platform in the marketing mix again. From a European perspective we don’t see an increase in the demand for events, but a request for a new approach in regards to designing new event formats and a different ways of scheduling.
Today event planning needs to take a new situation into account: Editorial teams are shrinking and most editors have less and less time to attend events. Read more