Social media marketing has become an essential part of any company's advertising campaign. With the wealth of benefits it can have, a business could miss out on a significant amount of sales without it. The dos and don'ts of social media marketing,…
As the saying goes, "If you’re not online, then you don’t exist”. This can be said about businesses that don't leverage the many advantages of social media in marketing. Facebook is one of the most popular online networks. Because of its…
Artificial Intelligence is a rapidly growing sector within technology that is expected to grow by as much as 42% up to the year 2027. The foundation of AI is machine learning with its algorithms that mimic and sometimes improve upon the human…
https://www.gcpr.net/wp-content/uploads/2021/04/Unbenannt-1.png319850Kai Hartmannhttps://www.gcpr.net/wp-content/uploads/2020/07/Try3-300x130.pngKai Hartmann2021-05-06 10:02:422021-05-07 15:54:55Trends in artificial intelligence
WeChat is the center of China’s social media landscape, powering vast amounts of communications, content and commerce. The app boasts over 1.2 billion active monthly users and is often described as an "app for everything". Foreign brands interested…
The Dilemma
According to new research, despite their success and widespread usage in today's marketing landscape, few social media users purchase goods promoted online by influencers (other sources disagree with this conclusion), and most actively…
https://www.gcpr.net/wp-content/uploads/2021/04/bigstock-Business-Concept-Word-Micro-I-295234597-1.jpg10601600Kai Hartmannhttps://www.gcpr.net/wp-content/uploads/2020/07/Try3-300x130.pngKai Hartmann2021-04-16 11:49:072023-02-01 20:06:53Relevance of Micro-Influencer in 2021
It is no secret that social media influencers have become important figures in our communities. With sometimes millions of eyes on their daily posts, influencers have the power to push trends, create change, and strengthen brands. Utilising…
https://www.gcpr.net/wp-content/uploads/2021/03/bigstock-influencer-marketing-handw-312620884-1.jpg10671600Kai Hartmannhttps://www.gcpr.net/wp-content/uploads/2020/07/Try3-300x130.pngKai Hartmann2021-03-31 10:03:172021-03-31 16:03:20Influencer Marketing Relies on Authenticity
March 8 is the International Women's Day (IWD) 2021. Together with Talent Management expert SumTotal Systems we have taken a look at developments and analyses made over the past 12 months to determine how the pandemic affected gender equality…
Last March, as we entered the very first lockdown, we published a timely blog on practicing responsible PR in an ‘infodemic’, as a response to warnings about ‘fake news’ from the World Health Organisation.
WHO director-general, Tedros…
https://www.gcpr.net/wp-content/uploads/2021/02/bigstock-Fake-News-Coronavirus-On-Red-B-358742228-1.jpg10671600Kai Hartmannhttps://www.gcpr.net/wp-content/uploads/2020/07/Try3-300x130.pngKai Hartmann2021-02-26 12:09:562023-06-28 12:20:36There is no vaccine for fake news
The economy, way of working and overall way of life were challenged and changed during the pandemic. Some of those changes are here to stay, especially those related to everyday work. According to the BBC online working will bring flexible working…
https://www.gcpr.net/wp-content/uploads/2021/01/bigstock-Business-Opportunities-As-Visi-397680305-1.jpg9411600Kai Hartmannhttps://www.gcpr.net/wp-content/uploads/2020/07/Try3-300x130.pngKai Hartmann2021-01-08 11:27:552023-03-14 13:41:02How to Turn a Crisis into an Opportunity for Success?
Digital marketing is on the cusp of a landslide change. Natural language processing, along with artificial intelligence (AI) and machine learning stand to rescript the consumer experience as we know it. We only have to look at Siri, Cortana…
https://www.gcpr.net/wp-content/uploads/2020/04/bigstock-People-Shopping-Online-Concept-269498020-1.jpg12001600Christopher Hartmann (GlobalCom)https://www.gcpr.net/wp-content/uploads/2020/07/Try3-300x130.pngChristopher Hartmann (GlobalCom)2020-12-22 15:53:542022-06-22 16:13:16Why you need to review your PPC strategy in light of increasingly popular voice search technology
The COVID-19 pandemic has dramatically changed the way businesses operate, and those who weren’t quick to adapt and embrace creative marketing solutions with innovative operational pivots were quickly sidelined by their competition. Months…
https://www.gcpr.net/wp-content/uploads/2020/12/bigstock-New-Trends-Text-Written-On-Not-370553125-1.jpg8001600Kai Hartmannhttps://www.gcpr.net/wp-content/uploads/2020/07/Try3-300x130.pngKai Hartmann2020-12-18 10:01:592021-11-23 16:48:535 Major Marketing Trends to Prepare for in 2021
A few years ago we could not have imagined that TikTok is not just a song by the famous artist Kesha but also the main and discussed application for generating content in the world! Today it has more than 1.5 billion downloads and 700 million…
https://www.gcpr.net/wp-content/uploads/2020/12/bigstock-Tver-Russia-September-387559789-1.jpg10671600Kai Hartmannhttps://www.gcpr.net/wp-content/uploads/2020/07/Try3-300x130.pngKai Hartmann2020-12-11 11:34:382023-12-04 18:57:29How to promote a brand on TikTok?
