Last week, my deluge of overnight emails included one that looked suspicious. I came very close to deleting it. It appeared to come from the IT industry’s respected Forrester Research, proposing the ridiculous idea that our agency was among…
https://www.gcpr.net/wp-content/uploads/2020/06/bigstock-Young-beautiful-woman-wearing-316686805-1.jpg7961600Kai Hartmannhttps://www.gcpr.net/wp-content/uploads/2020/07/Try3-300x130.pngKai Hartmann2020-06-25 10:34:302021-03-31 15:56:10World-class: why we rate so highly in the PR game
Recently, my colleague Michelle Pittman wrote in a JCPR blog post (link expired) that design adds sizzle to a website’s content. She warned, however, that “if the design is brilliant, but doesn’t meet your business needs, you’ve just…
Choosing the online format for corporate meetings and large conferences has many advantages. The geographical issue disappears and it becomes absolutely unimportant in which cities all the participants of such an event will be located. This…
https://www.gcpr.net/wp-content/uploads/2020/06/bigstock-Video-Conference-Colleagues-T-361901539-1-scaled.jpg12062048Kai Hartmannhttps://www.gcpr.net/wp-content/uploads/2020/07/Try3-300x130.pngKai Hartmann2020-06-18 10:31:172020-10-26 11:12:40World-famous tools for online events
Can you guess what the most blocked keyword in the world currently is? Unsurprisingly, it’s coronavirus. COVID-19 is upending life as we know it, making the new normal anything but. Everyone, brands included, is adapting to a world that’s…
https://www.gcpr.net/wp-content/uploads/2020/06/SocialMedia.jpg12811920Kai Hartmannhttps://www.gcpr.net/wp-content/uploads/2020/07/Try3-300x130.pngKai Hartmann2020-06-04 11:00:312022-03-14 16:44:34Social Media Management in the Age of Coronavirus
In the context of this pandemic, a great number of people experience tremendous stress. Borders are already closed, vacations and plans are disrupted and an information storm is constantly attacking our wellbeing. A corporate event will give…
https://www.gcpr.net/wp-content/uploads/2020/05/bigstock-Overhead-View-Of-Multicultural-355055288-1.jpg10681600Kai Hartmannhttps://www.gcpr.net/wp-content/uploads/2020/07/Try3-300x130.pngKai Hartmann2020-05-28 13:54:132023-01-31 21:09:47New formats that will help to make your online events more interesting
Over recent months, we have seen dramatic changes in people’s lives and routines around the world. With many of us self-isolating and staying home to mitigate the spread of COVID-19, our collective attention has turned to online social platforms…
https://www.gcpr.net/wp-content/uploads/2020/05/png1.png4301199Kai Hartmannhttps://www.gcpr.net/wp-content/uploads/2020/07/Try3-300x130.pngKai Hartmann2020-05-20 10:45:452022-02-09 19:18:34How Social Distancing is Changing Social Media
Industry 4.0 and IIoT are more than just cryptic letter sequences. The terms stand for topics that concern everyone – businesses as well as consumers. About their meaning for companies and communicators.
"How can we design more effective…
Technological innovations often provoke controversy and come across less favorable public perception. Resistance to the new has existed as much as human progress, but the rapid development and use of technology in the modern world deepens the…
https://www.gcpr.net/wp-content/uploads/2020/04/SV_Blog_5g-1.jpg10801920Kai Hartmannhttps://www.gcpr.net/wp-content/uploads/2020/07/Try3-300x130.pngKai Hartmann2020-04-23 09:53:392021-03-31 17:55:345G network from the angle of a PR expert
When having a food & beverage business a quality relationship with your customers and the media is just as important in any other business. To keep your business objectives, it is of extreme value to make you brand a topic in the masses,…
https://www.gcpr.net/wp-content/uploads/2020/04/bigstock-Healthy-Food-Background-Healt-293787757-1.jpg10681600Kai Hartmannhttps://www.gcpr.net/wp-content/uploads/2020/07/Try3-300x130.pngKai Hartmann2020-04-09 15:00:202022-12-13 17:54:57Improve your food and beverage business with PR
Since the emergence of Industry 4.0 and internet revolution, sales and marketing methods have been changing. The new measures have replaced the traditional ones. Online marketing gradually grows while social media and e-commerce platforms now…
https://www.gcpr.net/wp-content/uploads/2020/04/bigstock-People-Shopping-Online-Concept-269498020-1.jpg12001600Kai Hartmannhttps://www.gcpr.net/wp-content/uploads/2020/07/Try3-300x130.pngKai Hartmann2020-04-02 15:00:492021-03-31 17:57:09Three fundamental principles of successful digital advertising in Vietnam
“We are not just fighting an epidemic; we’re fighting an infodemic. Fake news spreads faster and more easily than this virus and is just as dangerous.” - Tedros Adhanom Ghebreyesus, director-general of the World Health Organisation, 15/03/20
Practicing…
https://www.gcpr.net/wp-content/uploads/2020/03/bigstock-Fake-Or-Fact-On-Wooden-Blocks-351228716-4-1.jpg10681600Kai Hartmannhttps://www.gcpr.net/wp-content/uploads/2020/07/Try3-300x130.pngKai Hartmann2020-03-26 16:56:582020-04-01 18:17:54Spread Responsibly: PR in a Fake News ‘Infodemic’
In recent years our Sydney-based PR agency has lost long term technology clients’ business even though we were achieving excellent results. Why? Simply because someone at head office, 12,000km distant, chose to run with a multinational PR…
https://www.gcpr.net/wp-content/uploads/2020/03/bigstock-Young-Businessman-Touching-Cha-319442470-scaled.jpg10112048Kai Hartmannhttps://www.gcpr.net/wp-content/uploads/2020/07/Try3-300x130.pngKai Hartmann2020-03-19 15:11:282020-03-26 09:45:00COVID-19 – the single word that tells businesses why they need cost-effective PR
