English language articles, insights, updates and thought leadership from GlobalCom PR Network and its members.

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Definition of design

LOOKS MATTER: Corporate Messaging by Design

Recently, my colleague Michelle Pittman wrote in a JCPR blog post (link expired) that design adds sizzle to a website’s content. She warned, however, that “if the design is brilliant, but doesn’t meet your business needs, you’ve just…
Social Media Management in the Age of Coronavirus

Social Media Management in the Age of Coronavirus

Can you guess what the most blocked keyword in the world currently is? Unsurprisingly, it’s coronavirus. COVID-19 is upending life as we know it, making the new normal anything but. Everyone, brands included, is adapting to a world that’s…
How Social Distancing is Changing Social Media

How Social Distancing is Changing Social Media

Over recent months, we have seen dramatic changes in people’s lives and routines around the world. With many of us self-isolating and staying home to mitigate the spread of COVID-19, our collective attention has turned to online social platforms…
Digital Industry: Continuously Optimizing Processes

Digital Industry: Continuously Optimizing Processes

Industry 4.0 and IIoT are more than just cryptic letter sequences. The terms stand for topics that concern everyone – businesses as well as consumers. About their meaning for companies and communicators. "How can we design more effective…
Improve your food and beverage business with PR

Improve your food and beverage business with PR

When having a food & beverage business a quality relationship with your customers and the media is just as important in any other business. To keep your business objectives, it is of extreme value to make you brand a topic in the masses,…
PR fake news infodemic

Spread Responsibly: PR in a Fake News ‘Infodemic’

“We are not just fighting an epidemic; we’re fighting an infodemic. Fake news spreads faster and more easily than this virus and is just as dangerous.” - Tedros Adhanom Ghebreyesus, director-general of the World Health Organisation, 15/03/20 Practicing…
COVID-19 cost-effective PR

COVID-19 – the single word that tells businesses why they need cost-effective PR

In recent years our Sydney-based PR agency has lost long term technology clients’ business even though we were achieving excellent results. Why?  Simply because someone at head office, 12,000km distant, chose to run with a multinational PR…
new member from Beijing China DAN Communications

GlobalCom PR Network’s newest member from „Zhongguo“ China – Welcome on board DAN Communications!

GlobalCom PR Network is proudly introducing our new Chinese member to our family. The agency DAN Communications from Beijing will be our primary contact for China. The agency, founded in 2018 by Fanny Peng and Amy Wang covers a wide range…
A Pinch of Science Fiction in Automotive PR

A Pinch of Science Fiction in Automotive PR

Germany is not only the country of poets and thinkers; it is also known as a country of engineering excellence, premium cars and sophisticated car culture. Brands such as Mercedes, BMW, VW or Audi have been globally extremely popular for many…
Leadership Coach Chrys Jerrett with a review and 9 tips to considerChrys Jerrett

Being a Woman in Tech – A 40-year Journey by Chrys Jerrett

As part of #IWD2020, the GlobalCom PR-Network team invited me to share my story, as well as some tips for anyone wanting a satisfying and successful career in Tech. In the 60s my class did a class outing – we went to an aquarium and some…
8 Tips for Your LinkedIn Profile

8 Tips for Your LinkedIn Profile

The career network is currently very popular – and not just in North America but also internationally. That's why it is even more important to have a well-maintained profile that arouses interest. We give tips that anyone can realize. LinkedIn…

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Case Study: Artbox Singapore