English language articles, insights, updates and thought leadership from GlobalCom PR Network and its members.

Posts

The effectiveness of social media during election campaignsBigstock

The effectiveness of social media during election campaigns

Digital campaigns play a pivotal role in the election campaigns of the Western world, be they on Facebook, Instagram, or Twitter. Around the world, the digital election campaigns add up to the traditional media channels, such as TV, radio and…
GlobalCom welcomes The Fourth Angel to the family

ANGELS FOR THE NETWORK

The GlobalCom PR Network was on the lookout for a B2C agency in the UK for quite some time. Just at the right moment, our prayers were answered. We are excited to welcome our new member from the UK to the GlobalCom PR Network family: “The…
GlobalCom new member Allmedia4U Czech Republic

Ahoj Česká Republika! GlobalCom PR Network welcomes new member Insighters

The GlobalCom PR Network is happy to introduce our newest member to the family. We warmly welcome Insighters (former Allmedia4U)from the Czech Republic. Insighters is the main pillar of a group of specialized pr agencies, who have merged…
Top 10 PR nightmaresBigstock

Top 10 PR nightmares

Product recalls, scandals involving members of management, revelations about employee maltreatment - that's the stuff of PR executives' nightmares. The newly published 'PR Trend Monitor' by dpa subsidiary News Aktuell asked more than 500 PR…

Little is the New Big: the Rise of Micro Influencer Marketing, Part I

This post was first published by Melissa Drozdowski at the Interprose Voice blog. "Influencer marketing" has a certain cachet these days; it’s the buzziest buzzword that ever buzzed. Everyone wants in on it. Brands want to know how to put…
Successfully Launching a Blog

4 Building Blocks of a Successful Blog Launch

As the unofficial “cruise director” for my family, I’ve planned everything from birthday parties to Disney World vacations – and yes, it involves a spreadsheet. How else are you going to coordinate our nearly 20-person clan? Needless…
GlobalCom PR Network partner PRecious Communications turns seven

PRecious Communications turns seven, now has 50 people, five offices, and three practices

Lars Voedisch (centre), surrounded by PRecious employees, celebrating seven PRecious years with a groovy 70s themed party   50 PEOPLE, 5 OFFICES, 3 PRACTICES: PRECIOUS COMMUNICATIONS LOOKS FORWARD TO ANOTHER 7 TO 70 YEARS No signs of…
Social Media Channels

How Vietnamese and American PR practitioners perceive the use of social media in crisis communication

In Vietnam, social media has become one of the most popular communication platforms. Despite the powerful effect of social media in conditioning a crisis, and the trend to integrate social media into crisis management strategies in many countries, Vietnamese…
GlobalCom Annual Meeting

Recap – Annual Meeting Crete, May 2019 – What a fantastic story

The GlobalCom PR Network Annual Meeting 2019 has come to an end - it was a fantastic event, with fantastic attendees and fantastic results!    The Business Part  This year’s annual meeting hosted 48 PR professionals from…
GlobalCom annual meeting

The GlobalCom Family Goes to Crete

It's that time of the year again when the GlobalCom PR Network family gathers to discuss common business interests, how to work together as a global unit and to have a good time. With around 50 expected PR & Marketing consultants from about…

Why Don’t Companies in Vietnam Use Social Media in a Crisis?

This is the third part of a series on crisis communication on social media in Vietnam by GCPR member EloQ Communications. We previously wrote about why companies who operate in Vietnam should use social media more for crisis communication. Now…
Delegation trip to China

China – a question of respect?

I’ve been back from China for more than two weeks – and yet the visit is still on my mind. Why? Of course there were many impressions in a short time. That’s not surprising when the agenda starts every morning with the entry „6:15 a.m.…