This post was originally published by Laurie Davis on the Interprose Voice blog.

Do you have something to say? Did you just attend an amazing event like SXSW and want to share your key takeaways with your professional network? Or are you seeing trends in your industry that you want to talk about? The list of topics where you might want to share your two cents goes on and on.

Now what are you going to do about it? Answer: sharing your experiences in a blog post.

But how, you might ask? Your company doesn’t have a blog already set up and you don’t have the time to invest in creating your own blog – plus, how would you even get people to read it?

LinkedIn Pulse is your solution. LinkedIn’s publishing platform allows you to post blogs that will then be shared with the LinkedIn community. Most professionals have already invested a lot of time and energy into their LinkedIn profile and have an established network of contacts. Therefore, posting your blog on LinkedIn Pulse is a great way to leverage the professional network you’ve already built versus starting from scratch – developing a separate blog site and trying to drive people to it. Your audience is already gathered for you on LinkedIn Pulse.

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This post was first published by Blaise Lucey on March Communications’ blog PR Nonsense.

LinkedIn can be a new outlet for content - but is it worth it for brands to post there?Over the past few months, you might have noticed a new kind of notification on LinkedIn that lets you know whenever someone from your network has published a blog post. These posts are stored directly on LinkedIn, so reading them is a pretty seamless experience.

When you’re done, you’ll notice that there’s an endless stream of other content in the left column. Some of these posts are from LinkedIn Influencers – big-name CEOs, celebrities, policymakers – but others are from regular LinkedIn members.

This is part of LinkedIn’s grand plan to get people to stay on the platform and engage with it. Right now, most people treat LinkedIn as a job-finding website. If they don’t need a job or they’re not tidying up the resume, there’s no real reason to visit it. LinkedIn Groups provided some form of engagement but, as we’ve discussed, these groups have more or less become spam factories. Read more

This post was first published by Jenna Burpee on March Communications’ blog PR Nonsense.

Over the years, I’ve phLinkedIn Profileotographed headshots for individuals in many different industries, as having a professional photo is a fairly universal practice in the business world. Most recently, we photographed the March team so that we’d have some nice, uniform headshots agency-wide to use for new business presentations, and of course, to improve our LinkedIn profiles.

Like any photographer, I began brainstorming how to create the perfect image, which had me thinking about the qualities that truly make a profile picture really stand out. Is it perfect lighting? Does it matter what color shirt or tie my subject wears? Does the photo really need to be centered? (Side note: I really hate centering!) Read more

This post was first published by James Gerber on March Communications’ blog PR Nonsense.

Late last week, LinkedIn announced that it was broadening its Influencers program to now include 25,000 members of the social network, which is quite a few more people than the previous 300 users who were blogging on the platform.

Over the next several months, the publishing option will then be rolled out to all LinkedIn users. Beyond regular status updates, users who find themselves enrolled in the program will have the ability to create and publish long-form blog posts on LinkedIn.

With this announcement, LinkedIn may have just created one of the best outlets for B2B content to be published, as there are 270 million potential readers for each post. Read more

This post was first published by Jimmy Young on March Communications’ blog PR Nonsense.

LinkedIn has become a marketplace for thought leadership content. Jay Leno only recently signed off The Tonight Show for the final time, and I’m already missing his “Jaywalking” segment. In this classic “man-on-the-street” bit, Jay would walk up to unsuspecting passers-by to ask questions about hot-button issues of the day. Most didn’t know what he was talking about and responded with hilariously uninformed answers.

In one of the more recent “Jaywalking” segments, Leno asked people about their social media behaviors. There was a lot of talk about selfies, Facebook and Twitter, but nothing about LinkedIn.

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This post was first published by Blaise Lucey on March Communications’ blog PR Nonsense.

When B2Bs are getting started on LinkedIn, the first thing to do is set up a LinkedIn Company Page. LinkedIn is one of the fastest-growing social networks and it’s becoming a lot more than just a platform for job-seekers. Sales reps are connecting with leads, marketers are sharing strategies in groups and companies are starting to experiment with new opportunities like LinkedIn Ads or Sponsored Updates.

There’s substantial evidence that LinkedIn is really, really good for generating leads. With LinkedIn Ads or Sponsored Updates, it’s possible for companies to target prospects on a very granular level, segmenting audience by factors such as region, industry, job title and seniority. Read more

Posted by Cheryl Joost  at Jennifer Connelly Public Relations (JCPR). Follow Cheryl on Twitter@CherylJCPR.

LinkedIn seems to be a common topic of conversation lately among colleagues and clients, and more often the focus of that conversation is either, “What mistakes am I making?” or “How can my LinkedIn profile be more effective?” As with all social media sites and marketing ventures, you want to get the highest return possible, and in order to do so you need to fully optimize all available resources. Below are a few tips on how to avoid common mistakes while simultaneously making your profile more effective.

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This post was first published by Beth Brenner on March Communications’ blog PR Nonsense.

We often consult with clients on how to leverage social media to support lead generation. For B2B tech companies especially, we believe that one of the strongest channels at the moment is LinkedIn. Last year, HubSpot found that LinkedIn generated 3x as many leads as Facebook and Twitter. It offers more of a focus on professional networking and real opportunities for businesses to showcase themselves as industry thought leaders.

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