Posts

Media training: Is it really essential?

The straightforward answer is that media training isn't necessary for everyone. If you inherently excel at interviews, grasp what journalists are thinking, remain calm under pressure, and know exactly what to convey in the brief moments you…
An approach to media training

Transform media training from old and busted to new hotness – tips to guide you along with media training via webcam

Executives going through media training is like saying the sun rises and sets. A senior PR person will show up, video camera in-hand, to capture every stutter and awkward tic as the trainee struggles with the presence of the camera and the existential…
Video camera

Media Training – Practice makes perfect

Stéphane Menegaldo, senior consultant at Point Virgule Public Relations, French partner of GlobalCom PR Network, shares his experience on media training. What is a media training? It’s a training session aimed to guide the future spokesperson…