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COVID-19 cost-effective PR

In recent years our Sydney-based PR agency has lost long term technology clients’ business even though we were achieving excellent results. Why?  Simply because someone at head office, 12,000km distant, chose to run with a multinational PR agency.

Their decisions overruled the preferences of clients’ Australian executives and their regional teams. Subsequently our former contacts (still friends) told us their media and social media exposure had plummeted – by more than 50 percent in two cases.

With the World Health Organisation announcing a coronavirus pandemic, economies are teetering on the brink of recession. So why pay more for less in the public relations sector?

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new member from Beijing China DAN Communications

GlobalCom PR Network is proudly introducing our new Chinese member to our family. The agency DAN Communications from Beijing will be our primary contact for China.

The agency, founded in 2018 by Fanny Peng and Amy Wang covers a wide range of areas such as strategic consultancy media relations, to spokesperson media training and crisis management. With more than 30 years of experience in marketing and communication, they are also specialized in helping clients develop social media strategies, creatíng content. They also help with conducting campaigns and enhancing engagement with target audiences as well as monitoring performance and placing ads.

With their unique style of service and a result-driven approach, DAN Communications supports both B2B and B2C sectors. They are covering technology, industrial manufacturing, automotive, professional service, travel and entertainment. Currently, they are working for Christie, Cirrus Logic, MVG, Sentons, Cirium, LiveRamp, Huaxia Film, Toyota and China Environmental Protection Foundation.

The GlobalCom PR Network is happy to have Fanny and her Team on board! We are looking forward to a fruitful business cooperation.

DAN Communications is an official member of the GlobalCom PR Network.

GlobalCom welcomes The Fourth Angel to the family

The GlobalCom PR Network was on the lookout for a B2C agency in the UK for quite some time. Just at the right moment, our prayers were answered.

We are excited to welcome our new member from the UK to the GlobalCom PR Network family: “The Fourth Angel

The Fourth Angel offers a lateral approach to integrated comms for brands that crave smarter and better.
They are agnostic in their approach. They aim to be the “ministers of truth”: to solve your business and communication objectives with authentic, meaningful, swift, savvy and salient brand-centric campaigns. That deliver. No bull. Just bottom-lining, honest brilliance.

“We’re a host of experienced pros from manifold PR and marcomms backgrounds. Our motivation is simple and pure: do the best work for and with the best people and brands. We bring together a team with the right experience for the work, from a mix of PR, digital, media brand and event specialists. We have a little black book full of media and influencer contacts and pride ourselves on our creative and strategic thinking and our ability to leave no stone unturned to deliver the best in class service for our clients.”

They specialize in a wide variety of industries and expertise: Consumer PR, B2B PR, Technology PR, Personal Finance PR, Parenting PR, Food & Drink PR, Entertainment PR, Travel PR, Health & Beauty PR, Fashion PR, Social Media Management, Video, Design, Crisis Communications, Experiential, Events, Influencers, Brand Partnerships, Sponsorship, Media Buying.

“Our clients range from international companies and brands to start-up businesses. Some of our clients include LG Signature, Joules, Green Man Gaming, My Expert Midwife, Prezzo, Hawk Incentives, Visit Houston, AMC and Gather App. We are a fresh young agency, but are the brainchild of Angie Moxham, the founder of 3 Monkeys, which she sold to Edelman a few years ago. We have experience working with Microsoft, Disney, Monster Jobs, Gumtree, Royal Mail, Miele, Sharp Electronics, Coca-Cola and Novartis to name just a few. Our experience spans technology, food & drink, retail, fashion, entertainment, health & beauty, personal finance, youth and parenting sectors.”

We are looking forward to a mutually beneficial partnership. Welcome to the family The Fourth Angel UK

GlobalCom new member Allmedia4U Czech Republic

The GlobalCom PR Network is happy to introduce our newest member to the family. We warmly welcome Allmedia4U from the Czech Republic.

Allmedia4U is the main pillar of a group of specialized pr agencies, who have merged to provide a 360-degree range of marketing communications.

With highly experienced experts in top management positions and a strong middle management Allmedia4U delivers high-level services in a wide range of industries, with the main focus on: healthcare, medical, pharmacy in B2B and B2C, technology in B2B and B2C, lifestyle, health & beauty, fashion, home and construction, FMCG and food in B2C.

A few current client examples are: Akzo Nobel Coating, BMW Motorrad, Candy Hoover, Certicon, Daikin, Equa bank, GLS, Honor, Radalytica, Sanofi Aventis, Sanofi Pasteur, Staropramen brewery and many others. In the past their experienced consultants worked for Disney, IBM, Converse, Telefonica, Jack Daniels, Samsung, Whirlpool, etc.

Besides PR services they are specialized in social media content creation, performance marketing, creative communication projects, marketing strategy and media buying.

As a remarkably competent social media expert, Allmedia4U is managing an impressive average of 50 social media accounts on Facebook, Instagram, LinkedIn and Twitter. Additionally, they are also taking care of performance and PPC campaigns.

Other services include brand strategies, market researches, networking and public affairs.

The GlobalCom PR Network is thrilled to have Allmedia4U on board. We look forward to a long and fruitful business cooperation.

GlobalCom PR Network partner PRecious Communications turns seven

Lars Voedisch (centre), surrounded by PRecious employees, celebrating seven PRecious years with a groovy 70s themed party

 

50 PEOPLE, 5 OFFICES, 3 PRACTICES: PRECIOUS COMMUNICATIONS

LOOKS FORWARD TO ANOTHER 7 TO 70 YEARS

No signs of the seven year itch from this boutique-turned- integrated communications agency

 

SINGAPORE, 7 AUGUST 2019 – PRecious Communications, a multi-award winning integrated communications agency, celebrated its seventh anniversary alongside #FriendsofPRecious who have been supporting the company through the years, including alumni, friends, as well as clients both past and present.

From humble beginnings in 2012, the agency was just a one-person show with no formal office. In just seven short years, PRecious Communications has since grown into an integrated communications agency that employees 50 people, spread across its offices in Singapore, Australia, Indonesia, Malaysia, and Thailand.

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Africa Public Relations

Africawired – a division of Livewired Public Relations – is based in the commercial heart of Africa, Johannesburg, and consists of a network of associate public relations companies within the continent. Through Africawired, we deliver fully integrated marketing communications services across industries and borders.

Seeking a trusted and knowledge partner

International businesses want to expand their offering to the African continent but seek a trusted and knowledgeable partner to ensure the successful development and implementation of their project. Understanding the complexities and nuances of rapidly emerging markets is vital for successful communication and being cognizant of this need for a niche African business offering, Africawired was established.

Delivering on a range of capabilities

We pride ourselves on our capabilities, ranging from brand custodianship, full-suite digital media, advertising services, classical -and investor relations, and crisis comm unications.

A footprint across Africa

Being the crisis communications consultant to AIG, our work has spanned 33 African countries and we have active relationships with agencies across the continent: Benin, Botswana, Burundi, Cameroon, Côte d’Ivoire, Congo-Brazzaville, DRC, Ghana, Guinea-Bissau, Guinea-Conakry, Kenya, Namibia, Nigeria, Rwanda, Sudan, South Africa, South Sudan, Sudan, Tanzania, Uganda and Zambia.

Sharing knowledge and expertise

Through Africawired, we aim to share knowledge and expertise with peers in the industry through our network of affiliated agencies across the continent.

Learn more about Livewired Public Relations.

16 years of Public Link is occasion enough to break new ground. Especially when we are always encouraging companies, brands and people to try something new.

As a public relations agency we aspire to break down the old, creating new topics, stories and experiences that capture the attention and will be retold. And so we felt the time was right to forge a new connection between our own present and the future by developing a new brand appearance. The outcome is a new corporate design and a new website. A website that is not only intended to provide a showcase for our work, but also to illustrate our thinking, our philosophy and our values.

Our new corporate design reflects the self-image of Public Link and takes into account the constant evolution of the Berlin based agency. Starting as a PR agency in 2003, our PR services today  combine media relations, digital relations and social media.

At the same time, we stay true to our principles. We have always striven to earn the awareness, relevance and interest of people. Whether as brand builder, story teller, content driver, relations manager or simply as sparring partner for our clients. Whether B2B or B2C. Whether international or national. We certainly desire to earn attention. And that is why we always begin with “earned” and never with “paid”.

In fact, these are all things that have long since been known. For our clients and partners in Germany and from abroad our service remains as good as always. We dedicate ourselves to their projects with familiar expertise, commitment and in our very own Public Link way.

B) Pitchgewinn Vitamix

Vitamix, founded in 1921, manufactures high-performance blending equipment for home and commercial use. In January 2019 the US company launched the new entry-level machine “Explorian” in Germany at a lower price point compared to previous Vitamix products but with the premium quality that the brand has been known for.

Public Link won the pitch and developed an integrated launch strategy for the new product including PR, PPC, digital advertisement, social media and influencer activities. We adjusted the core target group to the German market, adapted the existing lifestyle campaign and incorporated our owned, earned and paid strategy within the global approach. In close cooperation with the German sales team and the European Head of Marketing we created a unique tone of voice to ensure a consistent and localized brand experience.

This blog was published on https://www.publiclink.de/en/news/

communication consulting

After 12 years on the market, Planet PR has broadened its range of competences and transformed into a consulting company specializing in communication consulting, campaign implementation and crisis management. Its new offer, now on an international scale, is addressed mainly to entities from innovative sectors of the economy and those operating in the public and B2B sectors.

The basis for strategic planning at Planet Partners is accurate and comprehensive data analysis, the effects of which may be audits, market reports and communication strategies. Media training, campaign implementation and event organization are the most important activities that fall into the communication service. The crisis management specialization includes prevention, rapid response and active crisis management, as well as post-crisis management. The new strategy is the result of a multi-month transformation process, complemented by a revised visual identification and a new website.

“We are aware that customers entrust us with something they value the most – the good name of their company. We are able to offer them experience resulting from 12 years of practice in the industry, cooperation with numerous external partners and the local knowledge of over 1,400 consultants from the GlobalCom PR Network, an international public relations agencies network. Planet Partners has the pleasure of managing the Central and Eastern Europe region for the network. This allows us to be fully aware and responsible partners in business and to have a real impact on its development, by achieving measurable effects” – says Łukasz Wilczyński, CEO of Planet Partners.

Planet PR was founded in 2006 and within 12 years of its activity, it has cooperated with 200 clients, carrying out about 195 campaigns and projects for them. Industry awards won include: Golden Paper Clips, Event Awards, Stevie Awards, and GlobalCom PR Awards. Planet Partners boasts broad-ranging experience in the communication of high technologies, including the space and robotic industries.

Planet Partners is an official member to the GlobalCom PR Network

Progress Comms team

The GlobalCom PR Network is happy to introduce to you the newest member of our family: Progress Communications – or Progress in short – from the Benelux.

With offices in Amsterdam, Netherlands and Antwerp, Belgium they service a wide range of clients in the technology, consumer electronics, aerospace and fintech industry. Clients like Accenture, AVM, Bellabeat, Boeing, iRobot, Microsoft, MoneYou and Verizon Connects.

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PRGATE Staff chance

PRGATE, GlobalCom PR Agency based Seoul, South Korea, has a new Senior Executive Director. Our longtime contact Gabriel Lee no longer works at PRGATE and we are happy to introduce Hae Won Lee.

Ms. Hae Won Lee obtained a MBA from the Yonsei University, Seoul, Republic of Korea, and a BA in Chemistry (Sigma Xi) from Wellesley College, MA, USA, in 1990

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