Posts

GlobalCom PR Network partner PRecious Communications turns seven

Lars Voedisch (centre), surrounded by PRecious employees, celebrating seven PRecious years with a groovy 70s themed party

 

50 PEOPLE, 5 OFFICES, 3 PRACTICES: PRECIOUS COMMUNICATIONS

LOOKS FORWARD TO ANOTHER 7 TO 70 YEARS

No signs of the seven year itch from this boutique-turned- integrated communications agency

 

SINGAPORE, 7 AUGUST 2019 – PRecious Communications, a multi-award winning integrated communications agency, celebrated its seventh anniversary alongside #FriendsofPRecious who have been supporting the company through the years, including alumni, friends, as well as clients both past and present.

From humble beginnings in 2012, the agency was just a one-person show with no formal office. In just seven short years, PRecious Communications has since grown into an integrated communications agency that employees 50 people, spread across its offices in Singapore, Australia, Indonesia, Malaysia, and Thailand.

Read more

16 years of Public Link is occasion enough to break new ground. Especially when we are always encouraging companies, brands and people to try something new.

As an agency we aspire to break down the old, creating new topics, stories and experiences that capture the attention and will be retold. And so we felt the time was right to forge a new connection between our own present and the future by developing a new brand appearance. The outcome is a new corporate design and a new website. A website that is not only intended to provide a showcase for our work, but also to illustrate our thinking, our philosophy and our values.

Our new corporate design reflects the self-image of Public Link and takes into account the constant evolution of the Berlin based agency. Starting as a PR agency in 2003, today we combine media relations, digital relations and social media.

At the same time, we stay true to our principles. We have always striven to earn the awareness, relevance and interest of people. Whether as brand builder, story teller, content driver, relations manager or simply as sparring partner for our clients. Whether B2B or B2C. Whether international or national. We certainly desire to earn attention. And that is why we always begin with  “earned” and never with “paid”.

In fact, these are all things that have long since been known. For our clients and GlobalCom PR Network partners in Germany and from abroad our service remains as good as always. We dedicate ourselves to their projects with familiar expertise, commitment and in our very own Public Link way.

B) Pitchgewinn Vitamix

Vitamix, founded in 1921, manufactures high-performance blending equipment for home and commercial use. In January 2019 the US company launched the new entry-level machine “Explorian” in Germany at a lower price point compared to previous Vitamix products but with the premium quality that the brand has been known for.

Public Link won the pitch and developed an integrated launch strategy for the new product including PR, PPC, digital advertisement, social media and influencer activities. We adjusted the core target group to the German market, adapted the existing lifestyle campaign and incorporated our owned, earned and paid strategy within the global approach. In close cooperation with the German sales team and the European Head of Marketing we created a unique tone of voice to ensure a consistent and localized brand experience.

This blog was published on https://www.publiclink.de/en/news/

communication consulting

After 12 years on the market, Planet PR has broadened its range of competences and transformed into a consulting company specializing in communication consulting, campaign implementation and crisis management. Its new offer, now on an international scale, is addressed mainly to entities from innovative sectors of the economy and those operating in the public and B2B sectors.

The basis for strategic planning at Planet Partners is accurate and comprehensive data analysis, the effects of which may be audits, market reports and communication strategies. Media training, campaign implementation and event organization are the most important activities that fall into the communication service. The crisis management specialization includes prevention, rapid response and active crisis management, as well as post-crisis management. The new strategy is the result of a multi-month transformation process, complemented by a revised visual identification and a new website.

“We are aware that customers entrust us with something they value the most – the good name of their company. We are able to offer them experience resulting from 12 years of practice in the industry, cooperation with numerous external partners and the local knowledge of over 1,400 consultants from the GlobalCom PR Network, an international public relations agencies network. Planet Partners has the pleasure of managing the Central and Eastern Europe region for the network. This allows us to be fully aware and responsible partners in business and to have a real impact on its development, by achieving measurable effects “- says Łukasz Wilczyński, CEO of Planet Partners.

Planet PR was founded in 2006 and within 12 years of its activity, it has cooperated with 200 clients, carrying out about 195 campaigns and projects for them. Industry awards won include: Golden Paper Clips, Event Awards, Stevie Awards, and GlobalCom PR Awards. Planet Partners boasts broad-ranging experience in the communication of high technologies, including the space and robotic industries.

Planet Partners is an official member to the GlobalCom PR Network

PRGATE Staff chance

PRGATE, GlobalCom PR Agency based Seoul, South Korea, has a new Senior Executirve Director. Our longtime contact Gabriel Lee no longer works at PRGATE and we are happy to introduce Hae Won Lee.

Ms. Hae Won Lee obtained a MBA from the Yonsei University, Seoul, Republic of Korea, and a BA in Chemistry (Sigma Xi) from Wellesley College, MA, USA, in 1990

Read more

Staff Change Business Change Taktiq

Taktiq, GlobalCom PR Agency based in Prague, Czech Republic, has a new Managing Director – she will be the primary contact person for all GlobalCom Network issues.

Lucia Brinzanik has worked in PR, marketing and communication for 14 years. She has comprehensive experience with preparation and implementation of communication strategies, brand and corporate identity and with creative content. For this work, her and her team were awarded several PR awards (in the Czech Republic), including awards for best corporate publication and annual report (in 2017 and 2018).

Read more

Consumer PR agency, Escapade, has boosted its portfolio of food and drink clients after being appointed by Rejuvenation Water and Wild Thing paleo bars. The accounts will sit across the agency’s Food & Drink and Sport, Health & Wellbeing sectors, with both products targeting both food and active lifestyle enthusiast.

Product shots

Kris Ingham, Founder of Rejuvenation Water, said: “Escapade presented the perfect mix of refined market knowledge across both the food and drink, and health and wellbeing sectors, coupled with smart, creative ideas to increase trade listing and entice our target audience to trial and buy. The account team have already become a close and trusted extension of our marketing department, and we are confident that their creative mix of PR and digital strategies proposed for the New Year will prove the perfect launch platform for Rejuvenation Water in the UK.”

The first of its kind in functional and flavoured water, Rejuvenation Water is vegan friendly source of unique amino acids that are vital to keep you at your peak, both physically and mentally. Escapade will be supporting the launch of the initial range, available in three flavours: Apple & Mint, Spanish Orange or Ginger & Lime. The agency’s campaign for Wild Thing paleo bars will focus purely on digital and social tactics, supporting the current range of 100% raw, gluten free and organic bars available in four blends: Coconut & Chia, Cocoa & Almond, Berries & Seeds and Nuts & Seeds.

Rhianon Williams, Associate Director at Escapade, said: “With such strong heritage in food and drink, particularly the booming segment of those designed for function and health, we are always excited to be given the opportunity to work with clients in this field. It’s one where we know we can not only add immense value, but also implement some smart integrated tactics that really ‘get’ this growing consumer demographic. We are delighted to be on board with these two emerging brands!”

Escapade is a consumer PR agency, with offices in Berkshire and London. The team specialise in connecting everyday brands with everyday people across four core sectors; Consumer Lifestyle, Food & Drink, Consumer Technology and Sport, Health & Wellbeing. For more information please visit www.escapadepr.com.

trofimenko_2

 

Our blog series continues with a contirbution from our partner and friend Sergei Trofimenko, CEO of Point Passat, GlobalCom Partner in Russia.

Some interesting facts about the past yeasr as well as a prediction for 2015.

Read more

After eight years of operating from the heart of Reading, this week Escapade PR took a tiny little sidestep into our new Berkshire based offices in Wokingham. After a pretty smooth transition, rather strangely, life on Imperial Way already seems like a lifetime ago.

On the surface, this may indeed have something to do with the niceties that come with a new office, coupled with the buzz from our Arpeggio coffees, but deep routed we know that this is the next chapter in Escapade’s journey to become the foremost consumer PR agency in Berkshire and the Thames Valley.

Read more

Only Indian PR firm and the second in Asia to make it to “Best of the rest” category, which recognizes firms with strong growth and an eye for innovation globally

Reaffirms Globalcom’s focus on knitting strong, independent PR firms worldwide

Read more

Business Platform GlobalCom PR Network

Holmes Report Another client win for GlobalCom: Network agencies in EMEA, Asia-Pacific and North America will support the global rollout of the new mobile business platform ZNAPTM. MPayMe, the Hong Kong company behind ZNAPTM, has hired GlobalCom to lead corporate and B2B PR duties for ZNAPTM, which provides merchants with secure multi-channel mobile payments with value added services such as loyalty integration, business intelligence, geo-location in-app consumer communication, offer marketing and much more. The UK’s CCgroup will lead the account, supported by GlobalCom PR partners PR People in Hong Kong and Jennifer Connelly Public Relations in the U.S. The story of this latest PR assignment of the GlobalCom PR network is now live in the Holmes Report.

Read more