concept social networkIn our weekly series about events in Public Relations this week we visit Turkey where our colleague Jack Jacob provides us with some insights on the current trends and developments regarding PR events.

Utilize Social Media channels for event promotion

Many firms these days are questioning the benefits of using social media in B2B events. At Promedia we believe all events whether B2B or B2C should have some presence on sites such as Twitter, LinkedIn and even Facebook to some extent. For example Twitter offers B2B event marketers a diverse network and is used heavily by industry professionals and B2B journalists. Read more

RenaultDuring the 22-year history of our agency we have executed hundreds of different events. Two of the most impressive ones were a ten-year program of Camel Trophy adventures on Land Rovers across some of the world’s most challenging and interesting regions as well as a huge all-Russia event for Renault cars at the end of 2013 which led to the fantastic result of Renault Duster becoming first best selling non-Russian 4X4 car in Russia outperforming the national brand Niva.

It’s fairly obvious that we LOVE events and we consider it as a great tool in promoting consumer goods in Russia.   Read more

Kick-off meeting of GlobalCom healthcare task force reveals global business perspectives in the healthcare sector

Medicom Group - founding member of GlobalCom HealthThe decision to set up task forces to organise work within GlobalCom more efficiently was taken some time ago. Following on from tourism and ICT, the Healthcare task force had its first official meeting on the 10/11 of July in London. Michael Patzer (Patzer PR, Germany), Erinn White (HealthStar PR, USA), Urara Shiratake (Kyodo PR Medix, Japan), Ralf Hartmann (Chairman of GlobalCom), Claudia Wittwer (GlobalCom) and Federico Unnia (Echo Comunicazione d’Impresa, Italy) participated in the kick-off meeting in London, which was hosted by Martin Ellis, Chairman of Medicom Group. The London-based agency is the founding member of GlobalCom Health.

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