The Dilemma
According to new research, despite their success and widespread usage in today's marketing landscape, few social media users purchase goods promoted online by influencers (other sources disagree with this conclusion), and most actively…
https://www.gcpr.net/wp-content/uploads/2021/04/bigstock-Business-Concept-Word-Micro-I-295234597-1.jpg10601600Kai Hartmannhttps://www.gcpr.net/wp-content/uploads/2020/07/Try3-300x130.pngKai Hartmann2021-04-16 11:49:072023-02-01 20:06:53Relevance of Micro-Influencer in 2021
March 8 is the International Women's Day (IWD) 2021. Together with Talent Management expert SumTotal Systems we have taken a look at developments and analyses made over the past 12 months to determine how the pandemic affected gender equality…
https://www.gcpr.net/wp-content/uploads/2021/03/bigstock-Gender-Equality-At-Work_CEP.jpg526899Wibke Sonderkamp (GlobalCom)https://www.gcpr.net/wp-content/uploads/2020/07/Try3-300x130.pngWibke Sonderkamp (GlobalCom)2021-03-04 10:42:212022-03-14 16:19:58International Women’s DAY: 5 insights on work-life equality during the year of the pandemic
There has been so much debate about just how modern-day brands can engage and remain engaged with that all important trend setting Millennial audience. But there has been nowhere near that level of interest or focus on marketing to the UK’s…
https://www.gcpr.net/wp-content/uploads/2014/12/diverse_and_savvy_Large-1.jpg11842000Richard Fogg (CCGroup)https://www.gcpr.net/wp-content/uploads/2020/07/Try3-300x130.pngRichard Fogg (CCGroup)2014-12-12 16:35:532021-11-17 12:21:18INFOGRAPHIC: Are the UK’s more mature customers actually the most diverse and savvy?
The 27th of November saw CCgroup launch its latest division – Business Technology. There’s a news release here that explains why we think it’s important, what the opportunities are and why we’re equipped to make the most of them.…
https://www.gcpr.net/wp-content/uploads/2013/12/business_technology_opt.jpg8351900Richard Fogg (CCGroup)https://www.gcpr.net/wp-content/uploads/2020/07/Try3-300x130.pngRichard Fogg (CCGroup)2013-12-02 10:29:442024-03-18 16:53:36Let’s get down to business – CCgroup launches Business Technology stream
There was a time when public relations was limited to positioning clients in front of the media. That time, however, is over, as the digital age has caused PR to evolve into much, much more. While media relations is still a very big part of…
https://www.gcpr.net/wp-content/uploads/2015/09/case-studies-research.jpg9611900Christopher Hartmann (GlobalCom)https://www.gcpr.net/wp-content/uploads/2020/07/Try3-300x130.pngChristopher Hartmann (GlobalCom)2013-07-16 16:03:522022-06-27 11:35:08How to Successfully Use Surveys & Research to Fuel PR Campaigns
PR measurement is an art and science that even many of the brightest minds in the industry haven’t quite figured out yet, and certainly not perfected. Earlier this month, the International Association for the Measurement and Evaluation of…
https://www.gcpr.net/wp-content/uploads/2013/07/pr-measurement.jpg5001900Christopher Hartmann (GlobalCom)https://www.gcpr.net/wp-content/uploads/2020/07/Try3-300x130.pngChristopher Hartmann (GlobalCom)2013-07-09 09:00:042022-06-27 13:21:58The Art and Science of PR Measurement – Quick Takes and Suggestions
What was the last search you conducted on YouTube? As today’s third most popular online destination with more than 72 hours of video uploaded every minute, there’s certainly plenty of content to choose from. But, while my last search was…
https://www.gcpr.net/wp-content/uploads/2012/07/youtube_news.jpg8371900Christopher Hartmann (GlobalCom)https://www.gcpr.net/wp-content/uploads/2020/07/Try3-300x130.pngChristopher Hartmann (GlobalCom)2012-07-31 09:26:172021-11-16 18:22:50YouTube Growing as a News Outlet, according to a Pew Research Center study
Public relations firms often encourage our clients to conduct market research as a way to contribute to the industry news cycle when there is no news coming out of the company. March's clients have seen a lot of success with this strategy and,…
https://www.gcpr.net/wp-content/uploads/2019/06/bigstock-social-media-communication-in-25540013.jpg7971026Christopher Hartmann (GlobalCom)https://www.gcpr.net/wp-content/uploads/2020/07/Try3-300x130.pngChristopher Hartmann (GlobalCom)2012-07-10 09:25:302021-03-11 11:06:52An Argument Against Exaggerated Market Research
Not that we really needed any further confirmation that this Internet thing is a real game changer, but hey - statistics are fun!
But actually, this particular stat is quite intriguing. According to some new research from Forrester, Americans…
https://www.gcpr.net/wp-content/uploads/2020/07/Try3-300x130.png00Christopher Hartmann (GlobalCom)https://www.gcpr.net/wp-content/uploads/2020/07/Try3-300x130.pngChristopher Hartmann (GlobalCom)2010-12-21 07:48:182020-06-22 10:58:50TV is so Last Year
In the theories concerning the effects of the media on human behaviour, the impact of advertising and PR is still a controversial topic. A current study by the University of Applied Sciences Mainz now repeated the analysis of this topic. The…
https://www.gcpr.net/wp-content/uploads/2015/09/case-studies-research.jpg9611900Wibke Sonderkamp (GlobalCom)https://www.gcpr.net/wp-content/uploads/2020/07/Try3-300x130.pngWibke Sonderkamp (GlobalCom)2010-05-28 11:12:572023-01-31 20:57:23Research shows that PR wins and Advertising loses when it comes to convincing the audiences
