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Weltfrauentag: Gleichberechtigung im BerufslebenBigstock
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International Women’s DAY: 5 insights on work-life equality during the year of the pandemic

March 8 is the International Women's Day (IWD) 2021. Together with Talent Management expert SumTotal Systems we have taken a look at developments and analyses made over the past 12 months to determine how the pandemic affected gender equality…
Business technology: woman working on a computer in a room with electrical wires and other tech equipment
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Let’s get down to business – CCgroup launches Business Technology stream

The 27th of November saw CCgroup launch its latest division – Business Technology. There’s a news release here that explains why we think it’s important, what the opportunities are and why we’re equipped to make the most of them.…
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The Art and Science of PR Measurement, Part 2

This post was first published by Kacey Albertine on March Communications' blog PR Nonsense. PR measurement is an art and science that even many of the brightest minds in the industry haven’t quite figured out yet, and certainly not perfected.…
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The Art and Science of PR Measurement, Part 1

This post was first published by Nate Hubbell on March Communications' blog PR Nonsense. PR measurement is an art and science that even many of the brightest minds in the industry haven’t quite figured out yet, and certainly not perfected.…
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An Argument Against Exaggerated Market Research

Public relations firms often encourage our clients to conduct market research as a way to contribute to the industry news cycle when there is no news coming out of the company. March's clients have seen a lot of success with this strategy and,…
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TV is so Last Year

Not that we really needed any further confirmation that this Internet thing is a real game changer, but hey - statistics are fun! But actually, this particular stat is quite intriguing. According to some new research from Forrester, Americans…
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Survey: PR wins, advertising loses when it comes to being convincing

In the theories of media effects the impact of advertising and PR is still a controversial topic. A current study by the University of Applied Sciences Mainz now repeated the analysis of this topic. The result shows: PR works especially, when…