Posts

Weltfrauentag: Gleichberechtigung im Berufsleben
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International Women’s DAY: 5 insights on work-life equality during the year of the pandemic

March 8 is the International Women's Day (IWD) 2021. Together with Talent Management expert SumTotal Systems we have taken a look at developments and analyses made over the past 12 months to determine how the pandemic affected gender equality…
Diverse & Savvy infographic
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INFOGRAPHIC: Are the UK’s more mature customers actually the most diverse and savvy?

There has been so much debate about just how modern-day brands can engage and remain engaged with that all important trend setting Millennial audience. But there has been nowhere near that level of interest or focus on marketing to the UK’s…
Business technology: woman working on a computer in a room with electrical wires and other tech equipment
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Let’s get down to business – CCgroup launches Business Technology stream

The 27th of November saw CCgroup launch its latest division – Business Technology. There’s a news release here that explains why we think it’s important, what the opportunities are and why we’re equipped to make the most of them.…
People doing research for case studies
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How to Successfully Use Surveys & Research to Fuel PR Campaigns

There was a time when public relations was limited to positioning clients in front of the media. That time, however, is over, as the digital age has caused PR to evolve into much, much more. While media relations is still a very big part of…
PR Measurement
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The Art and Science of PR Measurement – Quick Takes and Suggestions

PR measurement is an art and science that even many of the brightest minds in the industry haven’t quite figured out yet, and certainly not perfected. Earlier this month, the International Association for the Measurement and Evaluation of…
Person watching youtube on a tablet
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YouTube Growing as a News Outlet, according to a Pew Research Center study

What was the last search you conducted on YouTube? As today’s third most popular online destination with more than 72 hours of video uploaded every minute, there’s certainly plenty of content to choose from. But, while my last search was…
Social Media Channels
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An Argument Against Exaggerated Market Research

Public relations firms often encourage our clients to conduct market research as a way to contribute to the industry news cycle when there is no news coming out of the company. March's clients have seen a lot of success with this strategy and,…
Social Media Channels
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TV is so Last Year

Not that we really needed any further confirmation that this Internet thing is a real game changer, but hey - statistics are fun! But actually, this particular stat is quite intriguing. According to some new research from Forrester, Americans…
Social Media Channels
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Survey: PR wins, advertising loses when it comes to being convincing

In the theories of media effects the impact of advertising and PR is still a controversial topic. A current study by the University of Applied Sciences Mainz now repeated the analysis of this topic. The result shows: PR works especially, when…