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Sweden Flag

Funny facts about Sweden and the swedes

As a third culture kid, currently living in Sweden, here is a list of things that are different in Sweden from what I have experienced in other countries. 1. Swedes love their coffee. Few people drink as much coffee as the Swedes, they are…
Umea, Sweden

Sweden: Tops and Flops in global PR

Today our series features Henrik Sjöbert of Springtime, GlobalCom PR Network partner in Sweden, who gives us some insights into “Tops and Flops” in the Swedish market.*   PR topics: tops and flops – what works best in your market? These…
ikea magazine

Sweden at a glance – Communication in a political context

Jan von Baumgarten-Ståhlberg from GlobalCom's partner Comvision in Stockholm provided the latest comment for PR Report magazine. The article was published in the surrent issue of the magazin (see image). Here’s the English original version…
ikea magazine

Even if it hurts, just write “Ikea” instead of “IKEA”, recommends Swedish PR expert Jan Ståhlberg

In our PR series today Swedish PR expert Jan Ståhlberg, shares some insights on current local PR and communications trends in the land of elks and IKEA.* 1. What is the latest trend (change) in PR you have identified in your region? Jan Ståhlberg:…