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Wikipedia

This post was first published by Melissa Drozdowski on Interprose’s blog, Interprose Voice.

Well, we finally made it – we’ve come to the final whistle stop in our Wikipedia Master Class journey. Along the way, we’ve discovered what it takes to get started, Wikipedia’s process and the various pages you’ll encounter; and the Five Pillars (and the Very Bad Things that happen should you choose to ignore them).

So, what’s left? Well, every good presentation or class ends with a review of what you learned and last-minute pointers to help you succeed. This Master Class series is no different, which means it’s time for us to dive back into the world of Wikipedia one final time.

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Wikipedia Starry Night

This post was first published by Melissa Drozdowski on Interprose’s blog, Interprose Voice.

John Green, author of that four-hanky tearjerker The Fault in Our Stars once said, “Oh, Wikipedia, with your tension between those who would share knowledge and those who would destroy it.” It’s probably the purest description I’ve heard of the conundrum that defines Wikipedia to this day.

In the first two installments in this Master Class, we explored Wikipedia’s continued relevancy for brands. We also dug into identifying whether your brand or organization is ready for an article, how to get started on the platform, the article creation and editing process, and a good bit of nuts ‘n bolts how-to action.

If you missed Parts I and II in the series, don’t worry – you can find them online here and here. And as promised in Part II, today’s installment addresses Wikipedia’s Golden Rules…and what happens if you break them.

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Wikipedia

This post was first published by Melissa Drozdowski on Interprose’s blog, Interprose Voice.

“A Wikipedia article is a process, not a product.” – Clay Shirky, writer and social media theorist

Welcome back to our Wikipedia Master Class series. In the first installment, we covered the question of how to know whether your brand is ready for a Wikipedia article, and the first steps you need to take to make it a reality. Now, we’re ready to move into the nuts ‘n bolts how-to of article creation and editing. Are you ready?

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Wikipedia Whopper

This post was first published by Melissa Drozdowski on Interprose’s blog, Interprose Voice.

Talk about chutzpah. In case you missed it, Burger King recently pulled off a brazen stunt using emerging voice technologies. In a cheeky TV spot, the fast food giant tricked Google devices into reading Wikipedia’s article about its flagship Whopper hamburger…after some wanton editing by the marketing team.

It almost got away with it. Almost.

Sharp-eyed pundits at The Verge caught wind of Burger King’s plans, and did some stealth editing of their own. Additional edits by furious Wikipedia editors (and a few fun-loving trolls) quickly followed, leading to an ingredient list that included cyanide, toenail clippings, children, and rat meat. Wikipedia eventually protected the article from further edits, but the community was not amused. In an open letter to the company, editors demanded Burger King apologize and agree to abide by Wikipedia’s terms of use (spoiler alert: they’re still waiting).

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