Prova completes secondment at Brazil partner agency Fundamento

Prova has only been a member of GlobalCom since June, but has already grasped the opportunities the network offers with both hands. Account director Zoe travelled to the annual conference in Istanbul, our MD Richard has had numerous meetings with agencies in countries from France to China, and I’ve been lucky enough to travel to São Paulo for a week-long placement at Fundamento.

Ever since I found out about our membership, I was keen to get involved, so I requested to spend a week in Brazil after a holiday in neighbouring Peru. I didn’t get my hopes up initially, there was a huge amount to organise in a short space of time and I don’t speak Portuguese. However, to my surprise head of PR at Fundamento, Camila Curado was quick to say yes to our suggested secondment.

Prova completes secondment at Brazil partner agency Fundamento

My main objectives were to learn more about the PR and communications industry in Brazil and to build a closer relationship with our partner agency. But, with just one week in the office there was a huge amount to cram in!

The public relations landscape in Brazil and South America is unsurprisingly, very different to the UK. PRs face a number of barriers including the Spanish/Portuguese language divide within the continent, a diminishing press and government intervention. Camila explained how the political history of Brazil has shaped communications. For example, Brazil was under the power of a dictatorship until as recently as 1985. The press has only really been free for around ten years and the country still faces issues of corruption.

Fundamento is celebrating its 25th anniversary this month and was the first true integrated agency in the country, with many other agencies solely focusing on press relations. Because of its history, the company is able to call upon long established relationships with journalists and is well placed to offer a wide variety of services to a diverse portfolio.

It’s impossible to get much more than a basic understanding of any business in such a short timeframe, yet alone one of Brazil’s largest agencies. However I was able to pick up some hints and tips and some serious inspiration, including new ways to package up products to appeal to bloggers and a more thorough method of reporting media coverage results. Additionally I found out about a problem solving campaign idea which had yielded some fantastic results. The campaign appeals to businesses, consumers and the media in equal measures and it’s one Prova can definitely take advantage of – so big thanks to the produções team!

Despite the different challenges we face, some things stay the same. I presented a recent pitch for a client in the automotive sector to the Fundamento team which had some surprising similarities. The layout of the presentation, structure of the campaign and proposed calendar plans were closely echoed by a pitch Camila had created for a telecoms provider.

It’s been just a few short weeks since I waved goodbye to the Fundamento team but we’re keeping in touch. It was a fantastic experience, I was very lucky to complete the programme at such a prestigious agency with such a lovely team who made me feel really welcomed. We’re hoping to continue working together more closely and it seems the experience has inspired some other Prova and Fundamento employees to look into the GlobalCom exchange programme too.

For more information please contact Zoe Birch or Charlotte Webster at Prova PR. Email or phone 01926 776900. 

PR Trends in Serbia 2014

Bojana Stankovic

Our pre-christmas contribution to our current PR series comes from our partner in Serbia. Mrs. Bojana Stankovic, Account Director at Smartvision is the author of today’s post.

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2015 is the time to tighten your belt – PR Trends Russia



Our blog series continues with a contirbution from our partner and friend Sergei Trofimenko, CEO of Point Passat, GlobalCom Partner in Russia.

Some interesting facts about the past yeasr as well as a prediction for 2015.

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PR Trends of 2014 in France

This Thurdays blog post on our current series PR Trends in 2014 is featured by Julien Monet of Agence Monet + Associés GlobalCom PR Network member in France.


“Although the French PR sector shrank by about 4.8%* in 2014, we feel it’s a very attractive market. Many agencies are trying to change their day-to-day practices to make the shift from being a media relations agency to a complete PR agency. Social media activity is really driving this change because it involves data analysis, content production and results measurement. The development of new technology tools means that we can do our job more efficiently, so these new opportunities offer a promising future.

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The PR Market in 2014 in Mexico City

This Thursday’s contribution is coming from Adriana De Vizcaya, Account Manager at Lead Image, GlobalCom partner in Mexico.

Adriana De Vizcaya

The PR industry in Mexico has become more specialized in the content and the connections that the brands has with its customers; the PR expert need to understand the city insights and where the audience is.


Talent Needed yellow road warning sign to illustrate a need to f1. Talent: The PR is becoming more specialized in different kinds of industries and is developing a personal and honest working relationship; the PR professional need to understand about the company’s business objectives in order to develop PR strategies focus on how the positive reputation can become a benefit for the company.

 2. The Brand Story: The PR Market in Mexico is focusing on develop emotions and experiences with relevant content that can help the companies to create a conversations between the audience and the brand, in which the message has to become memorable

3The PR 2.0: The social media is growing faster, the public relations is moving to develop messages that can be helpful in the zero moment of truth, meaning as in the way consumers search for information online and make decisions about brands; the PR has to create a connection of possibilities between brands and customers with different kinds of insights.

How To Be The Best And The Leader

It doesn’t matter where you from, the goal of every PR around the world is to be the exclusive source for all the information about its clients and to develop the collective and individual connections with the key messages.


Author: Adriana De Vizcaya – Account Manager at Lead Image –


What have been the most significant PR trend / change in the PR market in 2014 in Saudi Arabia?


The second blog post of our running and current series „PR Trends of 2014“ is provided by Wael Sabri MD of Global Arabia, GlobalCom PR Network member in Saudi Arabia

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What I know about China

GlobalCom Partner PR People in HongKong is featuring our Blog post from today. CEO Mrs. Uhi Hui gives us some interesting and funny insights about the people and culture in China:


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Things You Should Know about Turks

When I moved to Turkey 22 years ago, all I knew and heard about this amazing country was the endless glasses of tea, the kebabs and the Grand Bazar. But if you really want to get under the country’s skin, here are less commonly known things about life and culture in Turkey:


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What I Know about Denmark

If you know just a little about Danish culture, you have probably heard of the Law of Jante. For several decades, this law was practiced indirectly, while the Danes pretended to actually practice the opposite… Today, a different set of rules apply.

Danish flag

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What I know about Pakistan

Every state has its own national character, for instance the French are considered great lovers of wine, art and science while the Americans follow the lesson of George Washington’s cherry tree story which basically teaches two important things – Do the right thing and take responsibility for your actions


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