Public relations and marketing communications strategy in 2018 were defined by the demand for content and integrated communications. The conversations during the beginning of 2019 were around the rise of artificial intelligence in communications and the lack of public trust in the media due to fake news. The midway point of the year represents an opportunity for business leaders and public relations professionals to re-evaluate their communications strategy by understanding the key trends that have defined the field in the early part of 2019.
Article Excerpt:
We are halfway into 2019, and it is already shaping up to be an excellent year for marketers and communication specialists. The Netflix documentary “The Greatest Party That Never Happened” and Hulu’s “Fyre Fraud” put the spotlight on the Fyre Festival and the role of social media influencers to promote false realities and exaggerated fantasies. The Fyre Festival brand flourished and died on social media, but not before teaching us a few vital lessons on the importance of having a strong product.
2018 was an eventful year for brands across Southeast Asia. We saw better strategic planning by our clients and requests to drive integrated communications lead by digital and public relations. While big brands are now content publishers in their own right—with the editorial staff producing original content in-house, smaller brands have also jumped on the content publishing bandwagon. The push to attract non-traditional media, such as industry-specific social media influencers and bloggers to get more bang for the buck and improve PR effectiveness, continues to be strong. New measurement tools now provide more opportunities to demonstrate the return on investment and the business value of digital marketing and public relations.
Here’s a sneak peek into five trends which have started to shape the communications strategy of brands in 2019:
- The CEO remains the face of the brand, while the C-suite becomes more relevant
- The margin for error is reduced, and crisis communications becomes more important
- Brands related to their customer’s core value system
- Southeast Asia starts to drive digital communications in Asia
- Exceptional experiences are creating true brand advocates
Head over to Agility PR Solutions to get Lars’ full insight on the five trends which have started to shape the communications strategy of brands in 2019.
The post “Five Trends Which Have Started to Shape the Communications Strategy of Brands in 2019” is written by Lars Voedisch, Founder and Principal Consultant, PRecious Communications. and was first published on Agility PR Solutions.
PRecious Communications is an official member of the GlobalCom PR Network.