PR strategies are long and short term plans that look at the options and resources available to establish the order and type of activities required to communicate best, with the final purpose of increasing the profile of an individual or organisation, building brand awareness.

Posts

Pros and Cons of Facebook Adshttps://www.bigstockphoto.com/de/image-405636794/stock-foto-russia%2C-st-petersburg%2C-8-december-2020-facebook-largest-social-networking-site-in-the-world-on-the-s
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Pros and Cons of Facebook Ads

As the saying goes, "If you’re not online, then you don’t exist”. This can be said about businesses that don't leverage the many advantages of social media in marketing. Facebook is one of the most popular online networks. Because of its…
Three fundamental principles of successful digital advertising
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Why you need to review your PPC strategy in light of increasingly popular voice search technology

Digital marketing is on the cusp of a landslide change. Natural language processing, along with artificial intelligence (AI) and machine learning stand to rescript the consumer experience as we know it. We only have to look at Siri, Cortana…
Coronavirus epidemic: Public relations when the public is out of sight
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Coronavirus epidemic: Public relations when the public is out of sight

The Coronavirus crisis is turning the metropolitan areas bustling day and night into desolate places. When people remind each other of #socialdistancing and moving their presence to online channels, traditional and offline communications methods…
Video Camera
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Command Attention: Social Event Marketing Strategies That Actually Work, Part V

Benjamin Franklin once said, “The best investment is in the tools of one's own trade.” Almost two and a quarter centuries later, and his advice is still spot-on. If you’ve been following this Master Class series or checked out our webinar…
Video Wall
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Command Attention: Social Event Marketing Strategies That Actually Work, Part IV

“A minute of video is worth 1.8 millions words.” ~ Dr. James McQuivey, Forrester Research If a picture is worth a thousand words, what is one second of video worth? According to Forrester’s Dr. James McQuivey, it’s 30,000 words.…
Event Marketing Livestreaming
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Command Attention: Social Event Marketing Strategies That Actually Work, Part III

So, in Parts I and II of this event marketing Master Class series that is the companion to our recent Boosting Conference Engagement with Live Social Media webinar, we looked at the why and how of live social sharing. Now, I want to zoom in…
Event Marketing
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Command Attention: Social Event Marketing Strategies That Actually Work, Part I

This post was first published by Melissa Drozdowski on Interprose’s blog, Interprose Voice. “Whatever you do, do it well. Do it so well that when people see you do it they will want to come back and see you do it again and they will want…
Color psychology
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Does This Orange Make Me Look Fat? What Your Brand Colors Say About You

Could you imagine the Coca-Cola logo without its iconic red? How about a purple and orange Subway logo? Color theory plays such an important topic in branding and marketing, yet you may not know the specific psychology behind the colors you…
Living in a data matrix city with phone data.
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ICCO 2017: Paths for PR – Embracing completely new skills in a field where 95 % of business is about promise making

From left, Charlene Corrin, GM from ICCO and Rami Kangas, Drama Queen Communications/GlobalCom PR Network “If something matters enough, the news will find you”. Something in those lines was said by Ketchum CEO and chairman Rob Flaherty…
Publicity Spreckley GlobalCom PR Network
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Generating publicity for the sake of it can be a good thing

This post was first published by Sean Hand, Senior Account Executive at Spreckley, on Spreckley's blog. The phrase ‘there’s no such thing as bad publicity’ has been bandied about for decades. While it would be naïve to suggest that…
Pokemons in the grass - Gaming icons
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Experiencing the Magic: Three Ways to Better Execute Your Plan

This post was originally published by Laurie Davis on the Interprose Voice blog. Full disclosure – I’m a huge Disney World fan. The memories that I’ve made during the last 20 years are just priceless. For example, this one: my family…
Pokemons in the grass - Gaming icons
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Gotta Catch ‘Em All – Unexpected Lessons From Pokémon Go

It’s sweet summertime, but something other than the warm weather, cool pools, and bright sunshine is tempting people from their homes into the great outdoors. The recently launched and wildly popular smartphone app Pokémon Go has produced…