PR strategies are long and short term plans that look at the options and resources available to establish the order and type of activities required to communicate best, with the final purpose of increasing the profile of an individual or organisation, building brand awareness.

Posts

Coronavirus epidemic: Public relations when the public is out of sight
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Coronavirus epidemic: Public relations when the public is out of sight

The Coronavirus epidemic is turning the metropolitan areas bustling day and night into desolate places. When people remind each other of #socialdistancing and moving their presence to online channels, traditional and offline communications methods…
New formats that will help to make your online events more interesting
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New formats that will help to make your online events more interesting

In the context of a pandemic, a number of people experience tremendous stress. Borders are already closed, vacations and plans are disrupted and information storm is constantly attacking. A corporate event will help your employees to distract…
Video Camera
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Command Attention: Social Event Marketing Strategies That Actually Work, Part V

Benjamin Franklin once said, “The best investment is in the tools of one's own trade.” Almost two and a quarter centuries later, and his advice is still spot-on. If you’ve been following this Master Class series or checked out our webinar…
Video Wall
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Command Attention: Social Event Marketing Strategies That Actually Work, Part IV

“A minute of video is worth 1.8 millions words.” ~ Dr. James McQuivey, Forrester ResearchIf a picture is worth a thousand words, what is one second of video worth?According to Forrester’s Dr. James McQuivey, it’s 30,000 words.…
Event Marketing Livestreaming
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Command Attention: Social Event Marketing Strategies That Actually Work, Part III

So, in Parts I and II of this event marketing Master Class series that is the companion to our recent Boosting Conference Engagement with Live Social Media webinar, we looked at the why and how of live social sharing. Now, I want to zoom in…
Event Marketing
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Command Attention: Social Event Marketing Strategies That Actually Work, Part I

This post was first published by Melissa Drozdowski on Interprose’s blog, Interprose Voice.“Whatever you do, do it well. Do it so well that when people see you do it they will want to come back and see you do it again and they will want…
Color psychology
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Does This Orange Make Me Look Fat? What Your Brand Colors Say About You

This post was first published by Rachel DeFrank on Interprose’s blog, Interprose Voice.Could you imagine the Coca-Cola logo without its iconic red? How about a purple and orange Subway logo? Color theory plays such an important topic in…
Publicity Spreckley GlobalCom PR Network
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Generating publicity for the sake of it can be a good thing

This post was first published by Sean Hand, Senior Account Executive at Spreckley, on Spreckley's blog.The phrase ‘there’s no such thing as bad publicity’ has been bandied about for decades. While it would be naïve to suggest that…
Content Marketing Strategy
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Experiencing the Magic: Three Ways to Better Execute Your Plan

This post was originally published by Laurie Davis on the Interprose Voice blog.Full disclosure – I’m a huge Disney World fan. The memories that I’ve made during the last 20 years are just priceless. For example, this one: my family…
Content Marketing Strategy
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What PR Can Learn From Minimalist Web Design Philosophy

I recently read an article detailing many of the principles of minimalism in Web design. The more I read, the more I came to realize how fitting many of these same ideals were in the world of public relations.The first tenet of minimalist…
Content Marketing Strategy
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The Power of Use Cases in #PR Pitching

This post was first published by Meredith L. Eaton on March Communications' blog M+PR Nonsense.For many technology companies, obtaining customer case studies can be quite difficult – especially if the customers view the technology as their…
Content Marketing Strategy
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Why the Australian Coal Industry’s Recent PR Campaign Was an Epic Fail

This post was first published by Brendan Reilly on March Communications' blog M+PR Nonsense.Members of the Australian coal industry now find themselves swimming against a strengthening current of Internet backlash, with some calling its…