Benjamin Franklin once said, “The best investment is in the tools of one’s own trade.” Almost two and a quarter centuries later, and his advice is still spot-on. If you’ve been following this Master Class series or checked out our webinar on event marketing and live social sharing, then you know it’s time to start talking about the tools and gear you’ll need to succeed at video livestreaming.
PR strategies are long and short term plans that look at the options and resources available to establish the order and type of activities required to communicate best, with the final purpose of increasing the profile of an individual or organisation, building brand awareness.
“A minute of video is worth 1.8 millions words.” ~ Dr. James McQuivey, Forrester Research
If a picture is worth a thousand words, what is one second of video worth?
According to Forrester’s Dr. James McQuivey, it’s 30,000 words. My math skills aren’t the best but here’s how the arithmetic breaks down: if a picture equals 1,000 words and video clocks in at 30 frames per second, then one second of video is worth 30,000 words. Multiply those 30,000 words by your typical 60-second video, and you get 1.8 million. If you figure that the 1.8 million number is per viewer, that’s a lot of yackety-yak that you can cut out by simply leveraging video instead of copy.
So, in Parts I and II of this event marketing Master Class series that is the companion to our recent Boosting Conference Engagement with Live Social Media webinar, we looked at the why and how of live social sharing. Now, I want to zoom in on one particular aspect: livestreaming.
“Whatever you do, do it well. Do it so well that when people see you do it they will want to come back and see you do it again and they will want to bring others and show them how well you do what you do.” ~ Walt Disney
Could you imagine the Coca-Cola logo without its iconic red? How about a purple and orange Subway logo? Color theory plays such an important topic in branding and marketing, yet you may not know the specific psychology behind the colors you are drawn to.
This post was first published by Sean Hand, Senior Account Executive at Spreckley, on Spreckley’s blog.
The phrase ‘there’s no such thing as bad publicity’ has been bandied about for decades. While it would be naïve to suggest that all media exposure is positive (think Volkswagen), some companies have relentlessly pursued publicity and seen fabulous returns: Ryanair CEO Michael O’Leary has seen profits go through the roof thanks to an irreverent approach to marketing. Over in America, the Heart Attack Grill in Las Vegas draws patrons from all over the globe thanks to its commitment to making its food as unhealthy as possible.
Full disclosure – I’m a huge Disney World fan. The memories that I’ve made during the last 20 years are just priceless. For example, this one: my family and I sat down for a Disney Character breakfast – one where Mickey, Minnie, and other Disney characters visit your table for pictures and autographs while you eat – and it was quite fun, especially for little kids. My 4-year-old niece looked up with concern, having noticed all the seats around our table were full and said, “But where is Mickey going to sit?” Cue one of those gooey, heart-melting, Hallmark moments.
I recently read an article detailing many of the principles of minimalism in Web design. The more I read, the more I came to realize how fitting many of these same ideals were in the world of public relations.
The first tenet of minimalist design is not a simple and uncluttered aesthetic that features black and white colors or basic grid layouts, as many might think. The real first tenet of minimalist design is that content always comes first. A clean and straightforward appearance is in service of that principle. “Because minimalism is all about trimming secondary features,” according to the Fast.Co article, “the content stands out even more within a disciplined interface.”
Content as king is certainly not a concept we’re unfamiliar with these days, but how we develop and present it can be met with widely varying degrees of success. Read more
For many technology companies, obtaining customer case studies can be quite difficult – especially if the customers view the technology as their secret sauce. Naturally, they’d be wary of publically touting any solution that’s giving them an edge over their competition.
But, case studies are so vital to PR – especially when it comes to pitching top-tier media outlets and press. Can there be an adequate substitute?
Use cases can certainly come close. They provide great context for pitching a solution instead of a product, which means journalists may actually read your pitch instead of being so quick to hit the delete button on a straight product pitch. Read more
Members of the Australian coal industry now find themselves swimming against a strengthening current of Internet backlash, with some calling its most recent campaign “the PR fail of the year” — and they’re not wrong.
While coal as a viable source of energy certainly has both its proponents and detractors the world over, the “Little Black Rock” campaign — sponsored by the Minerals Council of Australia — is indeed an unequivocal failure from a PR point of view for two glaring reasons. Read more