PR strategies are long and short term plans that look at the options and resources available to establish the order and type of activities required to communicate best, with the final purpose of increasing the profile of an individual or organisation, building brand awareness.

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5 Major Marketing Trends to Prepare for

PR Trends to Watch in 2012

With 2011 coming to a close, lots of PR/Marketing industry experts have reflected on the year behind us and made some wise predictions for the year ahead. It’s important for us as industry professionals to stay on top of trends so we’re…
Prospect Law CAse Study

Case Studies – Premium Content in Today’s Content Age

In today’s “content-age,” the creation of data is as simple as hitting “submit” on a blog entry or uploading a video to YouTube – anyone can do it, and practically everyone is doing it, causing content growth to increase at astonishing…
Russian - Moscow bridge with lighted buildings in the background

Global PR Perspectives – In Russia, the land of endless distances, personal relationships are still paramount

In our interview series about international PR providing insight into PR trends and local differences in PR practices from more than 20 countries*, today’s interview shows why you have to be very creative when choosing an even location, and…
Tourism in Venice - sunset reflected in the channel water

How Business Travel Can Benefit Your Company

As the economy begins to improve, companies still find themselves cutting costs by eliminating business trips. It makes sense—remove trips and you save money—yet is it smart? At March Communications, we frequently travel and believe that…
Cyprus PR Agencies

Branding Cyprus: from the Cyprus problem to Marcos Baghdatis

Nicholas Karides, director of ampersand communications in Cyprus, writes regurlarly for the Cyprus Sunday Mail. This week he has written an article about branding a country with the help of a successful young Cypriotic tennis player. Branding…