PR strategies are long and short term plans that look at the options and resources available to establish the order and type of activities required to communicate best, with the final purpose of increasing the profile of an individual or organisation, building brand awareness.

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People doing research for case studies

The Power of Use Cases in PR Pitching

For many technology companies, obtaining customer case studies can be quite difficult – especially if the customers view the technology as their secret sauce. Naturally, they’d be wary of publicly touting any solution that’s giving them…
Take notes: advice, tips and lessons

Tech PR Pros: Pitching the Wall Street Journal? Remember These 4 Tips

A few weeks ago, Gorkana invited Californian PR professionals to a panel discussion with members of The Wall Street Journal’s technology and finance team. "Heart on the Street" co-editor Liam Denning, deputy technology editor Scott Austin…
Content Marketing Strategy

Is an Industry Giant About to Outshine Your Client? Not So Fast…

When strategizing with clients on the ideal timing for a big announcement, the golden rule for tech PR companies is to avoid holidays, Fridays, and, if it can be helped, dates when you know an industry giant is going to unveil its own big news…
Go big, or go home

‘Bland’ Kills Brands: Here’s How to Find Your Voice

When the beaten and weary buzzword of “innovative” comes up, it’s inevitable that tech companies come to mind first. Whether we’re talking about 3D printing or the cloud, social or mobile networks, tech businesses are the ones that are…
Working Together

3 Ways Tech Companies Can Avoid a Boring Office Launch

Cambridge Consultants recently opened an office in Boston, and since the March office is just around the corner of its new location, I had the opportunity to attend and photograph the Boston launch party earlier this month. As I had seen the…
Branding Strategy

How Making a Client ‘Famous’ Led to Front Page Coverage

A common challenge in PR – no matter what sector – is maintaining client visibility during inevitable news lulls, where there may not be a steady stream of announcements to work with. This is what makes proactive media relations such a key…
Statistics, Data, Analysis, Charts

How to Maximize Your Meetings in a Multi-Tasking World

We’re all guilty of it: multi-tasking on mute during a conference call, whether it’s emailing on your laptop, texting on your cell phone or – if you can believe it – even riding the stationary bike at the gym. InterCall, the world’s…
Storm with clouds and lightning strikes

The Pre-Pitching Perfect Storm

When strategizing with clients on how to make a splash on the day of a big announcement, there’s one technique we come back to time and time again – pre-pitching. Having one to two weeks before an announcement drops truly makes the job…
Public Relations, PR

How PR Supports Intelligent Growth’s Five Pillars

Last week, when John Neeson, SiriusDecisions co-founder and managing partner, took the main stage at SiriusDecisions’ Summit 2014 to unveil the company’s industry-first “B-to-B Confidence Index” study, he outlined the five pillars that…
Improve your food and beverage business with PR

Mike’s Hard Lemonade Pulls TV Ads for All-Digital Marketing

When you think of brands on the cutting edge of marketing, a flavored alcohol drink company probably doesn't come to mind. So, what can Mike's Hard Lemonade teach us about why you need a digital marketing and PR strategy? It seems fitting…
GlobalCom PR Network Online Criticism

Five Steps for Responding to Online Criticism

Remember the Online Disinhibition Effect? It’s the term that psychologists use for the loosening (or complete abandonment) of social norms in online encounters. You’ve probably witnessed some examples of this effect when an online discussion…
People doing research for case studies

How to Successfully Use Surveys & Research to Fuel PR Campaigns

There was a time when public relations was limited to positioning clients in front of the media. That time, however, is over, as the digital age has caused PR to evolve into much, much more. While media relations is still a very big part of…