This post was first published by Brendan Reilly on March Communications’ blog PR Nonsense.
What makes a good promo video? Do you need a huge budget and a Hollywood film director to pull it off?
The answer to the second question is a simple “no.” The answer to the first question is a pretty simple one, too. Take the video below as an example. This comes from Triune Films, an independent production company that runs a very popular YouTube channel, Film Riot. FYI,while they do absolutely amazing work, they are neither operating with Hollywood level budgets (not even close), nor are they spending any more than the amount of money that most CMOs could find between their couch cushions. Read more