PR Agencies in Australia
These are our PR, marketing, and content agencies based in Australia. They are the Partners that make GlobalCom Public Relations Network a league of the region’s top PR and Communications professionals and consultants.
These are our PR, marketing, and content agencies based in Australia. They are the Partners that make GlobalCom Public Relations Network a league of the region’s top PR and Communications professionals and consultants.
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Core industries
Core industries
Core industries
With a population of over 27 million people and a strong economy with a variety of traditional and new media platforms, Australia is a significant player in the Asia-Pacific (APAC) region. The country has a robust and dynamic public relations industry, characterised by a mix of independent agencies and multinational firms. Most PR agencies in Australia are concentrated in major cities, particularly Sydney and Melbourne, which are the country’s largest and most economically significant cities.
Australia’s PR industry is known for its innovative approaches, adaptability and its contributions to global conversations on industry trends.
The industry places a strong emphasis on building authentic stakeholder relationships, targeted editorial/media relations (with media outlets at the national, metro, regional and suburban levels), integrating digital communications, and adapting to changing media landscapes. Government relations also hold significance, given Australia is a federation of states and territories and its unique political structure.
As in many PR landscapes, there is a growing focus in Australia on sustainability, diversity and inclusion. As GlobalCom is a PR Network and not a web directory, you can rest assured that all partners based in Australia have been vetted by our team and follow GlobalCom’s ethos in terms of service quality and customer care.
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GlobalCom recommendations to keep in mind when doing PR in Australia based on the Culture Map framework: Communication is generally direct and explicit, with an emphasis on clarity and transparency. Leadership tends to be egalitarian, encouraging open discussions. Trust is often task-based, focusing on professional competence. Feedback is usually balanced, mixing positive and constructive elements. Punctuality and efficiency are highly valued.
These recommendations are based on Erin Meyer’s Culture Map framework. Please use the chart in the previous tab for a visual representation.
Is GlobalCom a web directory?
No, GlobalCom is not a web directory. It is an international public relations and marketing network with members spanning numerous countries, including Australia. Our primary objective is to provide unparalleled local expertise and media connections with a global reach. We take pride in delivering high-quality PR services across diverse markets and industries, ensuring seamless execution regardless of project scale.
Can anyone apply to join the GlobalCom network?
We welcome partnership applications from PR professionals worldwide, including those based in Australia’s major cities like Sydney, Melbourne, and Brisbane. However, to maintain our high standards and ensure meaningful collaboration within the GlobalCom Network, we selectively admit PR and marketing agencies that align with our culture, values, and strategic vision.
What are the benefits of our model?
GlobalCom PR Network provides a seamless solution for businesses operating in Australia and beyond, serving as a single point of contact for global PR campaigns under one agreement. Whether in Sydney, Melbourne, or internationally, organizations benefit from a streamlined approach, allowing them to collaborate effortlessly with top PR professionals worldwide, functioning as a fully integrated virtual PR agency without geographic constraints.