Posts

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Bulgaria – region summary (part of the Summary of Eastern Europe Market)

Market LandscapeWhat are the major corporations across sectors that have decision-making units based in the region?Bulgaria is a small market and most HQ and decision makers are based outside the country. This makes the process of making…
Bulgaria
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Continental drift in modern PR? – Insight Bulgaria

Today our series is featuring Elena Braykova of United Partners, GlobalCom PR Network’s partner agency in Bulgaria, who provided us with some insights regarding their local PR practices and regional trends.*1. What status do social and…
Bulgaria
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GlobalCom’s market barometer: Bulgaria

For our interview series, the GCPR-Blog team talked to Gergana Vassileva from GlobalCom’s Bulgarian partner United Partners about the latest trends in the Bulgarian market.*1. Which industries/markets are booming at the moment in Bulgaria?We…
Gergana Vassileva
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Are the leaders of the future female?

Our latest comment for the well known German PR magazine PR Report was provided by Gergana Vassileva from GlobalCom’s Bulgarian partner United Partners in Sofia. The article was published in the recent issue of the magazine (see image below)…
Bulgaria
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Silent press conferences and lively Social Media usage in Bulgaria (Global PR Perspectives)

Learn why Bulgarian media rarely asks questions in press conferences, why the latest Heineken beer and Pampers campaigns used Facebook as a main communication channel and why the high acceptance of new communication channels causes problems…