1. What status do social and digital media have in your daily PR work?
As PR professionals we at United Partners use social media every single day to get the word out about clients, to communicate with customers and to respond to questions or problems. Twitter, Facebook, YouTube and other social sites have quickly become important tools in our professional toolkit. There are so many uses — conversational marketing, reaching influencers — that PR is able to participate in conversations and answer questions, be a support system for clients and companies, as well as empowering customers and power users to be a resource for the company and someone who’d use our own services and products.
2. Do you use social networking in your PR and communications work?
3. What would you see as most recent innovation in the field of PR?
Well, I think that businesses that are growing fast are probably doing so because they’re intrinsically innovative in some way already. Innovation is indisputably key to fast growth because it sets you out from the crowd. It’s all about: Be clever, be different, but above all be interesting!
*The series is based on phone or face-to-face interviews and written input, therefore please excuse language mistakes which might reflect foreign language influences.
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