Posts
Video Killed the Meeting Star
Yeah, those were the days. Everything about the first COVID wave and the lockdown was new. But we were concerned and committed to our jobs. Now we’re in a second wave and in a second lockdown. Worldwide there’s still a lot going on in the…
An Inside Look at New Cybersecurity Publication, Passcode
The Christian Science Monitor recently launched its new publication, Passcode, which will cover digital security and privacy in today’s hectic technology age. Thanks to the Publicity Club of New England, the March Communications team had the…
How Speaking & Awards Programs Work Wonders for PR
There are a number of tactics that public relations professionals use to establish clients as thought- leaders, including running influencer relations and contributed content campaigns. But another important element that helps our clients stand…
How Reporters Actually Want You to Write a Pitch (Be Creative, Sure, But Here Are 7 Actual Tips)
Last Monday, my colleague Marcus LaRobardiere and I attended the Pub Club’s Technology PR panel discussion, hosted by PAN Communications. The panellists discussed trends that influence coverage, what classifies as actually newsworthy, what…
Seven Habits of Successful Speaking Submitters
This post was first published by Hanah Johnson on March Communications' blog, PR Nonsense, and may be viewed here.
While summer draws to a close, speaking season is rising in full-swing. Although the majority of upcoming conferences are…
Three Useful Apps for Any Trade Show
Last week, while at NAB in Las Vegas, the trade show floor was bustling with the usual hype around new trends, announcements and innovations. With more than 90,000 attendees, NAB is often regarded as one of the largest trade shows in the world,…
Small conferences are excellent for many reasons. Here are some advantages of large trade shows
A couple weeks ago, I attended a low key event in NYC and wrote about the benefits of smaller conferences. Well, just last week, I had quite the opposite experience as I attended Interop NY, one of the biggest tech trade shows around, to support…
Are press and analyst briefings at trade shows/conferences a waste of time?
According to the PR agencies, the answer is no. According to some media the answer is yes. For about 50% of our clients the only way we can get face to face meetings with influencers is at trade shows and conferences. Because some of our client's…