This post was first published by Lisa Sorrentino on March Communications’ blog PR Nonsense.
The Christian Science Monitor recently launched its new publication, Passcode, which will cover digital security and privacy in today’s hectic technology age. Thanks to the Publicity Club of New England, the March Communications team had the opportunity to meet with members of the Passcode editorial team on a snowy February night here in Boston, where we got a glimpse into their backgrounds, interests, and vision for the publication.
Some of Passcode’s new editorial team have been writing for the Christian Science Monitor for years. After seeing an uptick in stories on cybersecurity, breaches, and digital privacy, largely covered by trade and business press, they realized the opportunities in that space. Thus, Passcode was born, right here in Boston.
Targeting the Topic
As a tech PR pro who works day-to-day with numerous journalists covering a broad variety of topics, it was interesting to hear why these particular journalists wanted to start a dedicated section for this subject matter. For many PR professionals, it is often difficult to pinpoint a publication’s focus if there are too many topics flying around the welcome page. We appreciated the drive this team had to break out and start this new section at the Monitor to meet a public need, especially in these challenging times for journalism.
Bridging the Gap
It was also refreshing that the Passcode team wanted to proactively meet with members of the PR world for a dynamic conversation, to listen and provide feedback on the client stories we want to tell. In return we enjoyed hearing about what works for them, what their initiatives are, what they need from us, what they want to cover, and ultimately, how we can forge a strong bond with them.
Meeting a Public Need
Passcode is doing an admirable job catering to its readers and partnering with the PR world to foster beneficial relationships. We look forward to seeing how more publications adapt to meet the changing needs of their readers, as well as the ever-evolving journalism industry.