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PR fake news infodemic
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Spread Responsibly: PR in a Fake News ‘Infodemic’

“We are not just fighting an epidemic; we’re fighting an infodemic. Fake news spreads faster and more easily than this virus and is just as dangerous.” - Tedros Adhanom Ghebreyesus, director-general of the World Health Organisation, 15/03/20Practicing…
SEO
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Don’t Call It a Comeback: Google Just Made Press Releases More Valuable

Recently, Reuters discovered that Google quietly changed its algorithm to increase the prevalence of press releases in Google News search results, which presents a tremendous opportunity for organizations to more widely raise awareness for their…
Christian Science Monitor
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An Inside Look at New Cybersecurity Publication, Passcode

The Christian Science Monitor recently launched its new publication, Passcode, which will cover digital security and privacy in today’s hectic technology age. Thanks to the Publicity Club of New England, the March Communications team had the…
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Will “Serial” Transform Journalism and PR As We Know It?

This post was first published by Meredith L. Eaton on March Communications' blog PR Nonsense.Today marks the conclusion of Serial, the podcast that is making waves around the world as it combs through evidence surrounding the 1999 case…
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Why Your Company Has Trouble Getting Press Coverage

This post was first published by James Gerber on March Communications' blog PR Nonsense.Far too often, companies believe that they are entitled to media coverage. Even when no message seems to be resonating, executives often try to find…
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The Power of Many: How Does Open Source Journalism Affect PR?

This post was first published by Juliana Allen on March Communications' blog PR Nonsense.The “Power of Many” is a business concept that has translated well to other industries, and with good results. By using the power of the public,…
PR fake news infodemic
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Expect the inquisition – journalists’ right to “demand evidence and think critically”

This post was first published by Duncan McKean on the CCgroup blog.Regulation being what it is, Neelie Kroes, European Commissioner for the Digital Agenda, has made a number of statements in the recent past about how she would like to…
News
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3 Ways to Give a Great Interview to Journalists and Analysts

In the world of tech PR, the summer months bring a small respite between the tradeshow-crazed spring and fall. This gives us the perfect opportunity to reflect on the positives and negatives of the many briefings we facilitated either on-site…
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How Reporters Actually Want You to Write a Pitch

This post was first published by Megan Grobert on March Communications' blog PR Nonsense.Last Monday, my colleague, Marcus LaRobardiere, and I attended the Pub Club’s Technology PR panel discussion, hosted by PAN Communications.The…
Telecommunications, Help, Support, Advice
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3 Ways to Micro-Target Your PR Pitches

When PR firms are sending out a pitch, it’s important to tell a compelling story and know the best times to send a pitch, but you also need to make sure your pitches are relevant to the influencers and audience you want to reach. Not every…
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Media Training – Practice makes perfect

Stéphane Menegaldo, senior consultant at Point Virgule Public Relations, French partner of GlobalCom PR Network, shares his experience on media training.What is a media training?It’s a training session aimed to guide the future spokesperson…
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The Google-ICOA Hoax

This post was first published by Martin Jones on March Communications' blog PR Nonsense.This week’s fake news release announcing Google’s supposed $400 million acquisition of ICOA, a little Rhode Island-based wireless company, has…